The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products)

Abstract

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase intention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime consumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on repurchase intention and customer satisfaction, food quality has a positive effect on repurchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction.

Personal Selling Moderating Values and Price on Revisit by Mediating Customers’ Satisfaction

“…The results found by Santriandhini et al (2019) reveal that perception of value have a positive and significant effect on repurchase intention, and the results from Han et al (2019) that perceived value has a positive effect on repurchase intention. These results are different from the results found by Muhajir and Indarwati (2021), in which perceived value has no effect on repurchase intention, and the results of (Lianto, 2019)also state that perceived value has a negative and insignificant effect on repurchase intention. Product packaging can also affect a perceived value to a consumer.…”

“…Perceived value has a positive effect on repurchase intentions (Han et al, 2019). These results are different from the results found by Muhajir and Indarwati (2021) who stated that perceived value has no effect on repurchase intentions. Perceived value has a negative and insignificant effect on repurchase intention (Lianto, 2019).…”

Sales Promotion Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Produk J.CO Donuts & Coffee

“…Kualitas Krispy Kreme Doughnuts memiliki donat yang segar dengan beraneka ragam topping, visual donat nya menarik, tekstur yang dimiliki lebih renyah. Nilai yang dirasakan dapat dipahami sebagai perbedaan yang dirasakan konsumen antara apa yang korbankan dan didapatkan dari produk yang dibeli (Zeithaml, 1988) dalam (Muhajir, 2021). Nilai yang dirasakan merupakan persepsi konsumen terhadap barang dan jasa dan merupakan aspek penting dalam belanja offline maupun onlin (Micu and Capatina, 2019) dalam (Miao et al, 2021).…”

“…(Miao et al, 2021) juga menyatakan bahwa nilai yang dirasakan berpengaruh positif dan signifikan terhadap niat pembelian kembali. Hasil tersebut berbeda dengan hasil yang ditemukan oleh (Muhajir, 2021) menyatakan bahwa nilai yang dirasakan berpengaruh negatif dan tidak signifikan terhadap niat pembelian kembali. (Lianto, 2019) juga menyatakan bahwa nilai yang dirasakan berpengaruh negatif dan tidak signifikan terhadap niat pembelian kembali.…”

The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic

“…Based on the research results, respondents tend to have no intention to repurchase because of the taste of the products offered at Taco Casa Bali. According to Lesmana et al (2020) and Muhajir and Indarwati (2021), product quality research shows that taste has more dominant results than other factors. In previous.…”