This research aims to examine the effect of e-trust and e-service quality on e-loyalty of Bebas Bayar application with e-satisfaction as a mediation variable. This study used a non-probability sampling of 220 respondents and path-analysis. The results of this study show that all proposed variable hypotheses are significant, but e-service quality has no significant influence o n e-loyalty. E-trust and e-service quality have a significant effect on e-loyalty with e-satisfaction as a mediation variable.

ABSTRAKPandemi Covid-19 membuat muslim di Indonesia tidak disarankan untuk beribadah di Masjid, hal ini berimbas pada sumber dana Masjid mengingat pendapatan terbesarnya adalah Infaq dari jamaah yang sedang melakukan sholat di masjid tersebut. Penggunaaan financial technology menjadi hal yang wajar bagi masyarakat untuk melaksanakan transaksi keuangannya, akan tetapi hal tersebut masih asing bagi masyarakat untuk digunakan dalam kegiatan infaq. Penelitian ini bertujuan untuk merumuskan suatu gagasan baru berupa inovasi model donasi masjid dengan penerapan financial technology. Penelitian ini menggunakkan pendekatan kualitatif yang bersifat deskriptif dengan mengangkat sebuah fenomena yang terjadi dalam lingkup organisasi masjid di masa pandemi. Lokasi penelitian yaitu di Masjid Darussalam yang terletak di Kabupaten Sidoarjo. Teknik pengumpulan data dilakukan dengan wawancara, observasi, studi pustaka, dan dokumentasi. Adanya pandemi dan saran untuk tidak melaksanakan sholat di masjid membuat sisa kas masjid menurun drastis. Wacana membuat akun pada aplikasi Bebas Bayar dan mengajak warga sekitar masjid untuk menggunakan aplikasi fintech tersebut bertujuan agar masjid memiliki alternatif sumber pendapatan. Pertama, donasi bulanan masyarakat sekitar dapat terus berjalan dengan mentransfer dana tersebut ke akun Masjid. Kedua, apabila masyarakat menggunakan aplikasi ini untuk aktivitas pembayaran listrik, air, telepon dan lain-lain, maka masjid akan langsung mendapat keuntungan dan juga komisi sehingga masyarakat secara tidak langsung masyarakat melakukan infaq. Adanya sumber dana melalui aktivitas masyarakat disaat pandemi ini diharapkan menjadi sumber dana masjid sehingga masjid dapat menjalankan fungsinya.Kata kunci: Pandemi Covid-19, financial technology, donasi masjid, aplikasi Bebas Bayar ABSTRACTCovid-19 pandemic has made it not advisable for Muslims in Indonesia to worship at the mosque. This policy has an impact on mosque funding sources since that the highest income is from infaq by pilgrims who are praying at the mosque. The use of financial technology is a natural thing for people to carry out financial transactions, but it is still unfamiliar for the community to be used in infaq activities. This study aims to formulate a new idea in the form of an innovative model of mosque donations with the application of financial technology. This study uses a descriptive qualitative approach by raising a phenomenon that occurs within the scope of mosque organizations during the pandemic. The research location is in the Darussalam Mosque located in Sidoarjo Regency. Data collection techniques are done by interview, observation, literature study, and documentation. The discourse creates an account on the Bebas Bayar application and invites residents around the mosque to use the fintech application so that the mosque has an alternative source of income. First, the monthly donations from the surrounding community can go on by transferring the funds to the mosque account. Secondly, if the community uses this application to pay for electricity, water, telephone and other activities, the mosque will immediately get a profit and commission so that the community indirectly conducts an infaq. The existence of sources of funds through community activities during the pandemic is expected to be a source of mosque funds so that the mosque can carry out its functions.Keywords : Covid-19 pandemic, financial technology, mosque donation, Bebas Bayar application.

The sustainability of a tourist attraction is reflected by the experiential satisfaction of visitors to tourism objects. One of the influencing factors is to create engaging experiential marketing and make an impression on the visitor's mind and the image attached to the company. Experiencing engaging experiential marketing and a good image from the company makes visitors feel experiential satisfaction and revisit intention. This study aims to determine the effect of experiential marketing and zoo image on revisit intention with experiential satisfaction as an intervening variable. This study used 200 samples with a non-probability sampling technique using the purposive sampling method. Data were collected using an online questionnaire. The analytical tool in this research is path analysis using AMOS and IBM SPSS. Based on the study results, experiential marketing positively affects experiential satisfaction and revisit intention directly, unlike the zoo image, which positively affects experiential satisfaction but not revisit intention. As a suggestion, Surabaya Zoo can improve visitors' image, such as improving the services provided and adding engaging experiential marketing to attract visitors' engagement again in the future.

Competition for fast food restaurants is so fierce that companies need to find ways to do marketing wisely. Social media is one of the growing platforms that can be used as a marketing medium to reach consumers widely and quickly, which will lead to the emergence of consumer purchase intentions. This study aims to examine the effect of viral marketing and brand awareness on purchase intention. This study used 200 respondents with non-probability sampling techniques, and the method used was judgmental sampling were distributed using online questionnaires. Data were analyzed using multiple linear regression. This study found that viral marketing and brand awareness have a significant influence on purchase intention “Burger King Indonesia”. Based on the result, it can be used as a recommendation “Burger King Indonesia” in increase brand awareness more among competitors and have an impact to purchase intention.

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