The Effect of Consumer Learning on Customer Loyalty

Payangan, Otto Randa

doi:10.4018/ijabe.2020010104

International Journal of Applied Behavioral Economics

2020

DOI: 10.4018/ijabe.2020010104

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The Effect of Consumer Learning on Customer Loyalty

Otto Randa Payangan

Abstract: The study site was Southeast Sulawesi Province. The research object was customers of BRI. The study took place in three (3) months. The first and second months were when the researchers contacted Bank Rakyat Indonesia (BRI) to conduct research, then the researchers distributed questionnaires to respondents. In the third month, the researchers collected questionnaires that had been filled in and performed data processing. The population in this study was BRI customers throughout Southeast Sulawesi, totaling 11,… Show more

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Cited by 3 publications

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Algorithms for making custom solutions in the digital economy

Чернов

2023

E3S Web of Conf.

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The purpose of the article is to find ways to solve the problem of making custom solutions in conditions of uncertainty, risk, poorly structured processes for the development of new product designs with characteristics that meet the rapidly changing needs of the business environment. The solution uses the method of prioritization with expert assessments. The author identifies the existing shortcomings of the methods of prioritization and suggests changes and additions that eliminate the shortcomings in relation to the problem being solved. The developed model, when used in management decision-making, allows us to identify the best functions of the product for their inclusion in the design of an innovative model, to make a rating of the significance of functional properties for the consumer and the manufacturer, which contributes to maximizing demand and competitiveness of the created model, operational innovative changes in the properties of the product corresponding to the rapidly changing demands of the competitive business environment. The article is intended for business leaders, researchers, university students.

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Algorithms for making custom solutions in the digital economy

Чернов

2023

E3S Web of Conf.

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Financial literacy and consumer culture in behavioral economics as a condition for sustainable development

Chernov

2023

Vestn. Voronež. gos. univ. inž. tehnol.

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The purpose of the work is to study the possibilities of improving financial literacy and economic culture, behavioral economics in conjunction with solving the problems of sustainable development in the economic, environmental and social spheres. The apparatus of "behavioral economics" is applied as a theoretical paradigm that takes into account "psychology" to analyze the behavior of subjects of industrial relations. In the work, the author links financial literacy, behavioral economics, economic culture with the problems of sustainable development, and also reveals the conditionality of this development by the need to increase: the culture of thinking, comprehension of moral values, the level of rational consumption. According to the research hypothesis, the solution of these problems is largely due to the quality of the content of the education and enlightenment system. Financial literacy is considered as a condition for increasing the culture of consumption. The research methodology is based on a dialectical approach, an inductive-deductive method, a descriptive analysis of the fundamentals of the behavior of economic agents: theoretical principles of rational choice (maximizing utility) and observed deviations from rational behavior (limited rationality, behavioral effects and systematic errors associated with them); consumer culture, etc. Projects to improve financial literacy in the higher education system are considered as an educational environment that should be used to form predicative thinking, increase economic culture, culture of thinking, financial literacy, consumer culture, as important components in achieving sustainable development. The author concludes that increasing the financial literacy of the population contributes to an increase in the culture of consumption, which consists in satisfying the natural needs of a person as opposed to irrational behavior and degradation-parasitic consumption, which not only lead to losses in the personal budget, but also increase the destruction of natural resources and the destruction of the biosphere. As a result, it is proposed to supplement the program of improving economic culture conducted by national institutions with the topic of improving consumer culture, to expand the content of the general cultural competencies of the Federal State Educational Institution with a more complete knowledge of dialectics, moral value orientations, and the ability of predicative thinking

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Algorithms for Making Managerial Decisions in the Digital Economy

Чернов

2022

Upravlencheskie nauki

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For solving the existing problems such as loss of sales and customer dissatisfaction, it is necessary to improve promptly the properties of manufactured products in accordance with the dynamically changing market demands. This requires the development of special methods and models for making managerial decisions in conditions of uncertainty and risk. Such decisions could become an algorithm for artificial intelligence of digital technologies, which determines the relevance of the study. The subject of the study is choosing the most significant decisions in conditions of uncertainty and risk. The goal is to find opportunities for making informed decisions for poorly structured, non-formalized processes when developing new product designs with characteristics that meet the rapidly changing needs of the business environment. The solution uses the method of prioritization with expert assessments, groupings, comparisons. The result of the research is the development of a priority setting model with the identification of existing shortcomings and the proposal of changes and additions that eliminate shortcomings in relation to the problem being solved. The author concluded: the developed model, when used in management decisions, allows us to determine the best functions of the product for their inclusion in the design of the innovative model; to make a rating of the significance of functional properties for the consumer and the manufacturer. The development of a methodology with the elimination of the shortcomings of previous studies is a scientific novelty. The obtained methodology contributes to maximizing the demand and competitiveness of the management model, operational innovative changes in the properties of the product corresponding to the rapidly changing demands of the competitive business environment and can be used in the formation of a knowledge base in neural networks of digital technologies. It solves the problem of responding to dynamic changes in consumer preferences, as well as introducing technological innovations in the production of goods, that entail changes in the company’s business processes focused on improving the quality of the final product, which determines the success of strategic business development. The companies’ management may apply the results of the research in the development of corporate governance strategies, researchers, university students, etc.

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The Effect of Consumer Learning on Customer Loyalty

Cited by 3 publications

References 16 publications

Algorithms for making custom solutions in the digital economy

Algorithms for making custom solutions in the digital economy

Financial literacy and consumer culture in behavioral economics as a condition for sustainable development

Algorithms for Making Managerial Decisions in the Digital Economy

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