“…Indeed, a large body of experimental evidence suggests that even in the absence of reputation incentives individuals often behave in an honest, fair, and altruistic way towards other humans, but not necessarily towards organizations or machines (see, for example, Haran (2013), De Melo, Marsella, and Gratch (2016), and Cohn, Gesche, and Marechal (2018)). Prosocial behavior towards other humans has been found to decrease with social distance and to increase with the observability of individuals' behavior (e.g, Hoffman, McCabe, and Smith (1996), Conrads andLotz (2015), Della Vigna, List, andMalmendier (2015)). It might reflect an intrinsic desire for fairness and promise keeping as well as concerns about social image and hence aversion to guilt or shame (e.g., Charness and Dufwenberg (2006) and Vanberg (2008)).…”