As the actions of individuals contribute substantially to climate change, identifying factors that underpin environmentally-relevant behaviors represents an important step towards modifying behavior and mitigating climate change impacts. This paper introduces a sequential model in which antecedent psychological and sociodemographic variables predict climate change risk perceptions, which lead to enhanced levels of response efficacy and psychological adaptation in relation to climate change, and ultimately to environmentally-relevant behaviors. The model is tested and refined using data from large national surveys of Australian and French residents. As hypothesized, in both samples, risk perception (indirectly), response efficacy (both indirectly and directly), and psychological adaptation (directly) predicted behavior. However, these effects were stronger in the Australian than in the French sample, and other unexpectedly strong direct effects were also observed. In particular, subscribing to a "green" self-identity directly predicted all endogenous variables, especially in the French sample. The study provides valuable insights into the processes underlying environmentally-relevant behaviors, while serving as a reminder that effects on behavior may be nation-specific. Strategies are recommended for promoting pro-environmental behavior through the enhancement of a green identity, response efficacy, and psychological adaptation.

Examining the regional distribution of 15 different Greenhouse Gas Mitigation Practices (MPs) across Australia, we study the tendency for consumers to imitate visible proenvironmental behaviour in their local region. While there is a great deal of variation in the specific type of MPs adopted by consumers located in the same region, ANOVA results suggest that they tend to adopt a similar number of MPs as their neighbours. Using discrete choice modelling, our results suggest that this is due to the peer adoption of certain visible MPs, such as using public transport or car-pooling, encouraging agents to adopt other types of visible MPs. However, the character of this spillover is limited in that visible proenvironmental behaviour does not appear to influence the adoption of non-visible MPs. We also find that social imitation patterns help individuals overcome the observed gap between their stated concern about climate change and their propensity to act on this concern, known as the climate 'value-action' gap. Policy implications are discussed.

In this paper, we review the evidence about the purchase behaviour of consumers. We concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behaviour is also discussed.

We experimentally study the effect of the mode of digital communication on the emergence of trust in a principal-agent relationship. We consider three modes of communication that differ in the capacity to transmit nonverbal content: plain text, audio, and video. Communication is pre-play, one-way, and unrestricted, but its verbal content is homogenized across treatments. Overall, both audio and video messages have a positive (and similar) effect on trust as compared to plain text; however, the magnitude of these effects depends on the verbal content of agent's message (promise to act trustworthily vs. no such promise). In all conditions, we observe a positive effect of the agent's promise on the principal's trust. We also report that trust in female principals is sensitive to the availability of nonverbal cues about their partners.

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We experimentally investigate how much value people put in observable information about others in strategic interactions. The incentivized experimental task is to predict an unknown target player's trustworthiness in an earlier hidden action game. In Experiment 1, we vary the source of information about the target player (neutral picture, neutral video, video containing strategic content). The observed prediction accuracy rates then serve as an empirical measure of the objective value of information. In Experiment 2, we elicit the subjective value of information using the standard stated preferences method ("willingness to accept"). While the elicited subjective values are ranked in the same manner as the objective ones, subjects attach value to information which does not help predict target behavior, and exaggerate the value of helpful information.

We experimentally investigate how much value people put in observable information about others in strategic interactions. The incentivized experimental task is to predict an unknown target player's trustworthiness in an earlier hidden action game. In Experiment 1, we vary the source of information about the target player (neutral picture, neutral video, video containing strategic content). The observed prediction accuracy rates then serve as an empirical measure of the objective value of information. In Experiment 2, we elicit the subjective value of information using the standard stated preferences method ("willingness to accept"). While the elicited subjective values are ranked in the same manner as the objective ones, subjects attach value to information which does not help predict target behavior, and exaggerate the value of helpful information.

This paper presents a computational model of consumer behavior. We consider two sources of product-specific consumer skill acquisition: learning by consuming and consumer socialization. Consumers utilize these two sources in order to derive higher valuations for products they consume. In this framework, we discuss the behavior of returns to advertising relative to changes in product characteristics, such as quality and user-friendliness. The main finding is that, in the case of duopoly, dependence of returns to advertising on product quality is not monotonic as had been suggested by earlier studies. Rather, returns have an inverted U shape, given the quality of the competing product.