The Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam

PHAN, Nga Thi Hang; Nguyen, Thang Quyet; Truong, Dung Quang; Huynh, Nguyen The

doi:10.13106/jafeb.2019.vol6.no2.135

Cited by 9 publications

(6 citation statements)

References 19 publications

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“…The researcher confirms that brand loyalty has a good influence on purchase intention. The researcher's findings show the same results as research conducted by Zeren and Kara (2021) and Hang et al (2019) which states that brand loyalty will affect purchase intention.…”

Section: Table 3 the Goodness Of Fit (Gof) Test Resultssupporting

confidence: 69%

“…The results of this study show that the higher consumer loyalty to an airline, the higher the purchase intention that will appear. Research conducted by Hang Phan, et al (2019) confirmed the positive relationship between brand loyalty and purchase intention. This results shows that brand loyalty influences the intention to buy a car in Vietnam.…”

Section: Hypothesis Developmentmentioning

confidence: 74%

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Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action

Afandi

Marsasi

2023

BASKARA

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This study explores the concepts of brand attitude and brand loyalty among generation z to generate purchase intention in the fast food restaurant industry. Researchers use quantitative methods and use surveys to obtain primary data. The data obtained were then processed using SPSS and AMOS. The total respondents collected in this study were 204 generation Z people who consumed products at fast food restaurants. Variables used in this study include brand attitude, purchase intention, electronic word of mouth, and brand loyalty. The brand loyalty variable in this study will act as a renewal variable mediating between the electronic word of mouth and purchase intention variables. The results of this study show that electronic word of mouth positively affects brand attitude variable but has no effect on brand loyalty variable. Brand attitude variable has a significant impact on brand loyalty variable and purchase intention variable. Brand loyalty variable has a significant effect on purchase intention variable. These findings align with the theory of reasoned action, which states attitude that appears in a person will affect the intention shown in him. The gap in this study is brand attitude because there are differences in previous studies.

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Section: Table 3 the Goodness Of Fit (Gof) Test Resultssupporting

confidence: 69%

Section: Hypothesis Developmentmentioning

confidence: 74%

Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action

Afandi

Marsasi

2023

BASKARA

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“…Al Koliby and Rahman 2018;Buil et al 2013;Santoso and Cahyadi, 2014;Jalilvand et al 2011;Nayeem et al 2020;PHAN et al 2019…”

Section: H2 Brand Association----------purchase Intentionmentioning

confidence: 99%

“…Perceived Quality-------Purchase Intention Al Koliby and Rahman, 2018;Buil et al 2013;Santoso and Cahyadi, 2014;Jalilvand et al 2011;Schivinski and Dkabrowski, 2013;PHAN et al, 2019…”

Section: H3mentioning

confidence: 99%

Effect of Brand Equity on Consumer Buying Behavior

Ahmed¹

2020

JMS

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The purpose of this paper is to propose and test a model for getting a more comprehensive understanding of brand equity. It aims to analyze the effects of this construct on consumer’s responses using two European countries' data. SEM structural equation modelling was used through which the hypotheses were tested. Measurement invariance and stability of the model across the two national samples were fairly assessed by using multi-group confirmatory factor analysis. The results indicate that dimensions are inter-relatable to brand equity. There is a positive link between brand awareness which impacts brand associations and perceived quality. Brand loyalty is highly relatable by brand associations. At last, all of these are interlinked with brand equity linked to perceived quality, brand associations & brand loyalty. These possible findings link the positive impact of brand equity on the responses of consumers. The proposed general framework is generalized across all nations. Only a few differences were observed. A few in stock of a set of product categories, brands and countries were used. The practical implications of the study provide essential implications for brand equity management. These financial metrics can fit with consumer-based equity measures to better check brand performance over time against competitors to increase quality standards against others. Favourable feedback results in better branding. Moreover, the proposed model using data from a sample is used to study the limited international brand equity literature in two countries. It also enlightens the brand equity literature by empirically in-depth analyzing the relationships between consumer-based brand equity dimensions and their effects on consumers’ responses.

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“…Marka denkliği ise satın alma niyeti geliştirmek açısından önemli bir unsurdur. Benzer şekilde Phan, Nguyen & Truong (2019), marka denkliğinin tüketicilerin satın alma niyetleri üzerindeki etkisini belirlemeye ilişkin gerçekleştirdiği çalışma sonucunda marka sadakatinin tüketicilerin otomobil satın alma niyetlerini olumlu etkilediğini göstermiştir. Yine Khan vd.…”

Section: Sonuç Ve öNerilerunclassified

The Importance of Brand Preference on the Relationship Between Brand Equity and Purchase Intention: An Analysis on Mobile Phone Sector

Güner¹,

Yerden²,

Öztek³

2021

Öneri Dergisi

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Günümüzün hızla küreselleşen dünyasında teknolojik gelişmelerin de etkisiyle birlikte rekabet artmıştır.Tüketiciler mal ve hizmetlere daha kolay bir şekilde ulaşabilmekte ve daha bilinçli satın alma kararı verebilmektedirler. Bu durum ise güçlü bir marka oluşturmanın önemini daha da arttırmaktadır. Bu çalışmada, tüketici temelli marka denkliği ile satın alma niyeti arasındaki ilişki araştırılmıştır. Bununla birlikte, tüketici temelli marka denkliği ve satın alma niyeti arasındaki ilişkide marka tercihi ara değişken olarak incelenmiştir.

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The Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam

Cited by 9 publications

References 19 publications

Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action

Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action

Effect of Brand Equity on Consumer Buying Behavior

The Importance of Brand Preference on the Relationship Between Brand Equity and Purchase Intention: An Analysis on Mobile Phone Sector

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