The resistive switching (RS) behavior and the impact of Li content on the RS characteristics of the devices comprising Li-doped ZnO (LiZnO) film sandwiched between LaB 6 (bottom) and Au (top) electrodes are investigated. A device consisting of 1 at.% Li-doped ZnO film (Li 1 ZnO) exhibits n-type conductivity and zero-crossing hysteretic current-voltage characteristics, i.e., bipolar resistive switching (BRS). With an increase in Li content to 10 at.%, the film (Li 10 ZnO) becomes a ferroelectric p-type semiconductor and displays BRS behavior along with rectifying property. A distinct advance in the BRS characteristics is observed in the device based on p-Li 10 ZnO/n-Li 1 ZnO bilayer. The analysis of the conductivity mechanism in Au/p-Li 10 ZnO/nLi 1 ZnO/LaB 6 device suggests that the enhanced BRS characteristics and rectification are related to both the oxygen vacancy migration in Li 1 ZnO under external electric field and the p-n junction formed at p-Li 10 ZnO/nLi 1 ZnO interface, whose width and potential barrier height are modulated by reversible polarization of Li 10 ZnO.