A study was conducted to determine the effects of vocal cues on judgments of dominance in an interpersonal influence context. Physical measures of human vocal cues and participant ratings of dominance were obtained from videotapes of actors delivering short influence messages. After controlling for linguistic and visual content of messages, results indicated that mean amplitude and amplitude standard deviation were positively associated with dominance judgments, whereas speech rate was negatively associated with dominance judgments. An unexpected interaction revealed that mean fundamental frequency (F 0 ) was positively associated with dominance judgments for male speakers but not significantly associated with dominance judgments for female speakers. F 0 standard deviation was not significantly associated with dominance judgments. Results support the conclusion that dominance judgments are inferred from multiple sources of information and that some vocal markers of dominance are more influential than others.S ocial scientists of all stripes agree that dominance is a fundamental feature of social relationships (Bailey, 1983; Bateson, 1958; Burgoon & Hale, 1984). But what cues are used to make dominance judgments? Although a variety of verbal and nonverbal cues are possible, we focus on vocal cues in this article. As Scherer (1982) notes, "During evolution, language and speech were superimposed on a primitive, analog vocal signaling system" (p. 138). Thus, due to their primitive origins, vocal cues may be more fundamental to Kyle James Tusing (M.A., University of Wisconsin-Madison, 1995) is a doctoral candidate and James Price Dillard (Ph.D., Michigan State University, 1983) is a professor in the Department of Communication Arts at the University of Wisconsin-Madison. forming social judgments than linguistic content or other, less primal nonverbal cues. One set of studies that accords well with that claim show that members of different cultures can infer the emotional state of speakers on the basis of vocal cues alone (Clynes & Nettheim, 1982; Frick, 1985; Kramer, 1964; Krauss, Curran, & Ferleger, 1983). Even more compelling evidence of the ancient origins of vocal cues can be found in the work of Leinonen, Linnankoski, Laakso, and Aulanko (1991). In their investigation, more than 80% of the (human) participants accurately identified the social meaning of male dominance vocalizations of a macaque monkey.A rationale for this project is tendered in three parts. First, we review the nature of relational judgments, including dominance, and their operation in an influence context. Second, we argue that certain vocal cues influence perceptions of dominance because they are associated with features of organisms indicative of the aggressive potential of those organisms. Third, we make the case that organisms give special attention to stimuli that are intense and changing, and that vocal cues that possess these characteristics will also shape perceptions of dominance.
Relational JudgmentsResearchers in a variety of discipli...