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The primary aim of this study was to evaluate the extent to which news story format (narrative vs. non-narrative) can initiate empathic processes that produce more favorable evaluations of stigmatized groups. Participants ( N = 399) read one of two versions of a story that described health care–related dilemmas for either immigrants, prisoners, or the elderly. Narrative-formatted stories produce more compassion toward the individuals in the story, more favorable attitudes toward the group, more beneficial behavioral intentions, and more information-seeking behavior.

This paper reviews and summarizes the literature on the relationship between emotion and persuasion as it bears on the production of cancer prevention and detection messages. A series of propositions are presented that serve to illustrate the intricacies of the emotion-persuasion relationship. These propositions deal with the necessary conditions for emotional arousal, individual differences in emotional reactivity to cancer messages, the potential for emotion-inducing messages to produce persuasive and counterpersuasive effects, the conditions that circumscribe the influence of emotions on persuasion, and the mechanisms by which that influence is achieved. To the extent that the literature permits, advice on message design is offered.