Assimilation and contrast have opposite effects: Contrast leads to an increase of perceived differences between neighbouring fields, whereas assimilation leads to a reduction. It is relatively easy to demonstrate these effects, but the precise localisation of these effects in the perceptual system is not yet possible. In an experiment the strength of assimilation effects was modified by adding spatial noise. By varying the localisation in perceived space of the added noise (by presentation of the noise pattern with different binocular disparities) the masking effect of this noise can be influenced. Masking caused by binocularly disparate noise is less than masking caused by binocularly non-disparate noise. Our conclusion is that the effect at least partly occurs beyond the (binocular) locus of separation in different depth planes. A similar approach, involving moving noise, will also be presented. Finally, several demonstrations show that images that are peripherally similar can give rise to differences in the perceived amount of assimilation. These effects further indicate that a central mechanism is involved in assimilation. Assimilation is a perceived change in colour and/or brightness in one part of a picture in the direction of the colour and/or brightness of another part or other parts in the picture. The simplest case is a change in perceived colour of the background in the direction of the colour parts belonging to the foreground. Assimilation is more common in daily visual scenes than the better known simultaneous contrast effect DeValois and DeValois, 1988). Since the discovery of receptive fields with a centersurround structure, lateral inhibition has been the most popular tool for explaining basic visual processes. Undoubtedly it is an important mechanism. The shape of the luminance contrast modulation transfer function can easily be understood on the basis of the mechanism of lateral inhibition, which in turn, finds its physiological basis in spatial opponency of the center-surround receptive fields. Assimilation has been known for a long time (Von Bezold, 1874;Helson, 1963). Kanizsa (1979) described a particular aspect of the assimilation effect, namely the influence of the observer s attitude. Assimilation effects are most distinct if the observer does not fixate steadily. In fact, he stated that an untrained observer clearly perceives assimilation, whereas a trained observer like a painter, is less certain whether contrast or assimilation occurs (Kanizsa was both a painter and a scolar of visual perception. Kanisza ascribed this difference to the distinction that trained