1970
DOI: 10.2307/1421323
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The Effect of Attention on Brightness Contrast and Assimilation

Abstract: This paper reports three experiments that attempted to answer questions about the conditions under which brightness assimilation and brightness contrast are obtained. Brightness assimilation was found only under circumstances in which the gray portion of the visual display-the gray portion being compared with some other standard gray-was not the focus of attention. When attention was focused on this gray, brightness contrast was obtained. A theoretical explanation is offered in terms of the effect of attention… Show more

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Cited by 84 publications
(50 citation statements)
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“…According to the level of the visual process they refer to, researchers have provided three interpretations of this relationship. The first asserts that both the phenomena occur at a peripheral level of the visual system (Helson, 1964;DeValois & DeValois, 1975;Hurvich & Jameson, 1966;1974;Jameson & Hurvich, 1975;Reid & Shapley, 1988); the second attributes their occurrence to more central mechanisms (Musatti, 1931;1953;Festinger, Coren & Rivers, 1970;de Weert and Van Kruysbergen 1997;Kanizsa, 1979), and the third claims that contrast involves central mechanisms whilst assimilation involves peripheral ones (Gilchrist et al, 1999). …”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…According to the level of the visual process they refer to, researchers have provided three interpretations of this relationship. The first asserts that both the phenomena occur at a peripheral level of the visual system (Helson, 1964;DeValois & DeValois, 1975;Hurvich & Jameson, 1966;1974;Jameson & Hurvich, 1975;Reid & Shapley, 1988); the second attributes their occurrence to more central mechanisms (Musatti, 1931;1953;Festinger, Coren & Rivers, 1970;de Weert and Van Kruysbergen 1997;Kanizsa, 1979), and the third claims that contrast involves central mechanisms whilst assimilation involves peripheral ones (Gilchrist et al, 1999). …”
Section: Discussionmentioning
confidence: 99%
“…The second interpretation suggests that this shift is generated by more central mechanisms of visual processing, such as figure/ground segmentation (Musatti, 1931;1953;Festinger, Coren & Rivers, 1970;de Weert and Van Kruysbergen 1997) and observer expertise (Kanizsa, 1979).…”
Section: Introductionmentioning
confidence: 99%
“…tinger, Coren, & Rivers, 1970) to stimuli that usually produce assimilation, subjects will begin to report contrast. If subjects are given feedback during an absolute judgment task, the degree of response assimilation increases and the degree of stimulus contrast decreases (Ward & Lockhead, 1970.…”
Section: Variables Affecting Size Of Cumulative Successive Contrastmentioning
confidence: 99%
“…Festinger, Coren and Rivers (1970) explained the occurrence of contrast or assimilation in terms of foreground / background perception: if part of a stimulus is considered foreground, contrast occurs between this part and the background, but if the same part of the stimulus is seen as background assimilation occurs within this part. This implies that the occurrence of assimilation does not precede figure-ground separation, or at least is dependent upon this separation to some extent.…”
mentioning
confidence: 99%