“…Based on interviews with sector experts (Borghesi et al, 2015a;Carrillo-Hermosilla et al, 2010;Baker et al, 2014), we adopt a qualitative ex-ante approach to the issue at hand that complements (i) the quantitatively oriented literature that assesses the drivers of innovation ex-post (Horbach et al, 2012;Borghesi et al, 2015b, among others) and (ii) work on macro modelling, such as integrated assessment models (McGlade and Ekins, 2015), GTAP-energy models (Antimiani et al, 2013), and agent-based models (Monasterolo et al, 2014). These studies, which are based on plausible assumptions about the endogenisation of technological change and innovation Durance and Godet, 2010;Rosen and Guenther, 2015), are aimed at generating medium/ long-term scenarios for GDP, CO 2 and other variables of interest. Conversely, as Carrillo-Hermosilla et al (2010) note, "case studies are able to capture the details of eco-innovations, which are unnoticed in top-down aggregate quantitative analysis" (p.1078).…”