“…These evolutions are illustrated in the major shifts occurring in food retail since the invention of the supermarket in the 1960s. These changes, beyond the reach of this study, include, for example, format and channel evolution, technology, planning, product development, packaging, pricing, payment, logistics, branding or greening innovation (Adhikari, Biswas, & Avittathur, 2019; Etilé & Oberlander, 2019; Hristov & Reynolds, 2015). All these changes, which reflect how society values food, are considered as critical drivers of the food transition that is taking place worldwide (Baker & Friel, 2016; Kelly, 2016; Rupa, Umberger, & Zeng, 2019; Toiba, Umberger, & Minot, 2015; Umberger, He, Minot, & Toiba, 2015).…”