“…These new Internet intermediaries are called electronic brokerages (E-brokerages), also named electronic intermediaries (McIvor & Humphreys, 2004) or cybermediaries (Caillaud & Jullien, 2001;Sarkar, Butler, & Steinfield, 1998). With the use of information communication technology (ICT), E-brokerages can facilitate exchanges between buyers (consumers) and sellers (producers) by meeting the needs of both buyers and sellers (Datta & Chatterjee, 2008;Giaglis, Stefan, & OKeefe, 2002;Sarkar, Butler, & Steinfield, 1995). Compared with traditional brokerages, E-brokerages have the advantage of not being bound by time and space constraints and the advantage of being able to provide more real-time and effective information for commodity exchanges.…”