2020
DOI: 10.1386/macp_00031_1
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The economic drivers of media clusters

Abstract: There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in th… Show more

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Cited by 4 publications
(3 citation statements)
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References 27 publications
(31 reference statements)
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“…It is a single case study with a meso-level approach. Media clusters, as Komorowski (2017) and Komorowski and Fodor (2020) have documented, are different in composition and have various regional and national prerequisites. MCB is unique, and the historical and industrial specificity of the cluster must be recognized, as we have underlined in this study.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…It is a single case study with a meso-level approach. Media clusters, as Komorowski (2017) and Komorowski and Fodor (2020) have documented, are different in composition and have various regional and national prerequisites. MCB is unique, and the historical and industrial specificity of the cluster must be recognized, as we have underlined in this study.…”
Section: Discussionmentioning
confidence: 99%
“…Research on industry clusters in general and media clusters in particular finds that there are both internal and external drivers in cluster formation and growth (Komorowski & Fodor, 2020): urbanization economies, localization economies, agglomeration economies, and perception economies. In the context of MCB, the concept of "agglomeration economies" is particularly relevant, meaning closeness to similar businesses as well as competitors.…”
Section: Methodsmentioning
confidence: 99%
“…Concepts related to, but by no means interchangeable [54] with, creative networks include creative cities [55], creative ecosystems [56], creative knowledge exchange hubs [57], creative clusters or agglomerations [58][59][60], cultural hubs [61], communities of practice [62,63], social networks [64], creative places [65] and (co)-creative living labs [66]. This variety of circulated concepts underpins the broad literature that exists where two strands of thought prevail [67]: A dominant strand that explores the agglomeration and clustering of creative industries (co-location understanding [68]) and a second and more recent one that analyzes creative industries from a network and connectivity perspective (network understanding). So far, there is little communication between these two strands of research, and capturing the interconnections between the economic and cultural/relational dimensions of networks remains particularly challenging inside the creative industries [69].…”
Section: Creative Network As An Object Of Researchmentioning
confidence: 99%