The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data

Neuman, W. Russell; Guggenheim, Lauren; Jang, S. Mo; Bae, Soo Young

doi:10.1111/jcom.12088

Cited by 410 publications

(174 citation statements)

References 36 publications

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“…While this concept strongly adheres to Noelle-Neumann's concept of the Spiral of Silence, Rusciano [35] argues that social media might both foster and complicate the formation of a world public opinion, depending on the intention and influence of powerful nations. While such assumptions remain vague, our findings are in line with prior empirical evidence of SNS affecting TOM more strongly than vice versa (e.g., [19,27,29]). …”

Section: Discussionsupporting

confidence: 79%

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Who sets the cyber agenda? Intermedia agenda-setting online: the case of Edward Snowden’s NSA revelations

2018

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Since the early introduction of the notion of agenda-setting, researchers have attempted to determine the factors that shape media agendas. One of the key sources of media agenda has been identified as intermedia flow, which various studies revealed in the offline-to-online-to-SNS media context. While most of them focused on the offline-online flow, the present study examines agenda-setting within the new online platforms in various countries, thus allowing for cross-country and crossmedia comparisons. We applied time-series analysis to new online media and to traditional online media samples in the context of Edward Snowden's NSA revelations. Our findings of intermedia agenda-setting effects show a moderate but consistent flow from new online media to traditional online media. This highlights the importance of studying these new directions of agenda flow. Apart from that, no profound agenda-setting patterns can be found elsewhere. Possible reasons and implications are discussed.

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Section: Discussionsupporting

confidence: 79%

“…Third, 1 day represents a conservative lag, which is most likely not subject to overestimating any effects. That is, due to the event-driven character of issue-based time series [29] and the very fast distribution of online news items, we expect high zero-order correlations between time series at almost any time lag and,…”

Section: Methodsmentioning

confidence: 99%

Who sets the cyber agenda? Intermedia agenda-setting online: the case of Edward Snowden’s NSA revelations

2018

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“…In this regard, the public agenda is still rather integrated. This points toward persistent-although probably diffuse and mediated-agenda-setting effects between mass media and social media (Neuman, Guggenheim, Jang, & Bae, 2014) as well as within social media. A fruitful research avenue would be to focus on the interactions of politicians and audiences with accounts of journalists and legacy media, which bridge the gap between the general public and more particular sets of audiences on social media.…”

Section: Resultsmentioning

confidence: 99%

Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter

Stier¹,

Bleier²,

Lietz³

et al. 2018

Political Communication

349

100

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Although considerable research has concentrated on online campaigning, it is still unclear how politicians use different social media platforms in political communication. Focusing on the German federal election campaign 2013, this article investigates whether election candidates address the topics most important to the mass audience and to which extent their communication is shaped by the characteristics of Facebook and Twitter. Based on open-ended responses from a representative survey conducted during the election campaign, we train a human-interpretable Bayesian language model to identify political topics. Applying the model to social media messages of candidates and their direct audiences, we find that both prioritize different topics than the mass audience. The analysis also shows that politicians use Facebook and Twitter for different purposes. We relate the various findings to the mediation of political communication on social media induced by the particular characteristics of audiences and sociotechnical environments.Keywords cross-media analysis, language models, online campaigning, social media, text analysis Social media have become ubiquitous communication channels for candidates during election campaigns. Platforms like Facebook and Twitter enable candidates to directly reach out to voters, mobilize supporters, and influence the public agenda. These fundamental changes in political communication therefore present election candidates with a widened range of strategic choices. Should candidates address the topics most important to a mass audience? Should they tailor their messages to the specific habits and audiences on social media platforms? Although academic research on social media campaigning has flourished in the past several years (Boulianne, 2016;Jungherr, 2016b), it is still unclear which topics politicians address on these platforms, since previous research mostly concentrated on meta data generated by the use of communication conventions such as retweets, @-mentions, likes, or hashtags. Understanding the ways in which politicians Sebastian Stier, Arnim Bleier, and Haiko Lietz are Postdoctoral Researchers, and Markus Strohmaier is a Scientific Director at GESIS -Leibniz Institute for the Social Sciences.Address correspondence to Dr. Sebastian Stier, Department Computational Social Science, GESIS -Leibniz Institute for the Social Sciences, Unter Sachsenhausen 6-8, Köln, D-50667. E-mail: sebastian.stier@gesis.org Color versions of one or more of the figures in the article can be found online at www. tandfonline.com/UPCP. Political Communication, 35:50-74, 2018© 2017 Taylor & Francis Group, LLC ISSN: 1058 print / 1091-7675 online DOI: https://doi.org/10. 1080/10584609.2017.1334728 adapt the contents of their messages to the peculiarities of different platforms generates deeper insights into how political communication is shaped by social media.Much research revealed a continuation of the status quo in online campaigning, as politicians mostly replicated traditional messages and campaign mo...

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“…Algunas investigaciones han detectado temas específicos en las que los medios convencionales siguen a las redes sociales, facilitando que los activistas introduzcan sus reivindicaciones. Los escándalos políticos (Sung-Tae & Young-hwan, 2007), como los vinculados a la corrupción, los temas sociales, como las desigualdades (Jiang, 2014), y los de orden público, como crímenes o desastres naturales (Russell Neuman et al, 2014), favorecen un establecimiento inverso de la agenda.…”

Section: Revisión De Literatura: Redes Sociales Activismo Y Estrategunclassified

Estrategias y prácticas comunicativas del activismo político en las redes sociales en España

Casero-Ripollés

2015

Hist. Comun. Soc.

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Recibido: 5 de octubre de 2015 Aceptado: 7 de noviembre de 2015 ResumenLas redes sociales están introduciendo importantes novedades en los movimientos sociales. El objetivo de este artículo es analizar las estrategias y prácticas comunicativas desplegadas por los activistas polí-ticos en las redes sociales en el contexto español. Para ello, se analizan tres procesos: la automediación, la monitorización de los centros de poder y el establecimiento inverso de la agenda. La metodología se basa en el estudio de caso y la entrevista en profundidad. Los resultados revelan que la web 2.0 ofrece numerosas potencialidades para el activismo político pero también plantea límites a su acción.Palabras clave: redes sociales; web 2.0; activismo político; comunicación política digital; España. Strategies and communicative practices of political activism on social media in SpainAbstract Social media are introducing significant changes in social movements. The aim of this article is to analyse the strategies and communicative practices developed by political activists on social media in the Spanish context. Three processes are studied: the self-mediation, the monitoring of power centers and the reversed agenda-setting. The methodology is based on case study and in-depth interviews. The results reveal that the web 2.0 offers numerous potential for political activism but also sets limits to their action.Keywords: social media; web 2.0; political activism; online political communication; Spain. Casero-Ripollés, A. (2015). Estrategias y prácticas comunicativas del activismo político en las redes sociales en España. Historia y Comunicación Social. Vol 20, número 2, páginas 533-548. Referencia normalizadaSumario: 1. Introducción. 2. Revisión de literatura: redes sociales, activismo y estrategias comunicativas. 3. Metodología. 4. Resultados. Las redes sociales en las estrategias y prácticas comunicativas del activismo político en España. 4.1. La automediación del activismo político a través de las redes sociales. 4.2. La monitorización del activismo político a través de las redes sociales. 4.3. Redes sociales y nuevas dinámicas de construcción de la agenda pública en el activismo político. 5. Conclusiones. 6. Referencias bibliográficas.

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The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data

Cited by 410 publications

References 36 publications

Who sets the cyber agenda? Intermedia agenda-setting online: the case of Edward Snowden’s NSA revelations

Who sets the cyber agenda? Intermedia agenda-setting online: the case of Edward Snowden’s NSA revelations

Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter

Estrategias y prácticas comunicativas del activismo político en las redes sociales en España

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