The Dynamics of Cow Farmer Group towards the Development of Feed Canning Technology

Abstract

Malang Raya area as a contributor of livestock product which is dairy cow's milk, do not escape from problem of increasing the number of farmers but not accompanied by an increase in milk production. This can be influenced by two kinds of factors such as genetic factors and external environmental factors such as feed. The above problems certainly underpinned renewal, to improve feed quality such as feed canning techniques, where the dynamics level of a group influenced the level of adaptation and distribution of these innovations. This research aimed to determine the dynamics of dairy farmers in Malang Raya Regency and the influence of group dynamics on the development of forage canning technology. The research location was determined purposively, where the location chosen would represent Malang Raya Regency with the majority of the people working as dairy farmers. The number of respondents in this research was 62 people who were determined by the purposive random sampling method. The research method used was descriptive analysis and case studies. Methods of collecting data used interviews, questionnaires, observations and documentation, to obtain primary and secondary data. The results showed that the dynamics of the majority group were in the moderate category, while group pressure was the only aspect that occupied the high category, in which 74.6%. Group pressure had a big influence on the motivation in performing activities to realize group goals, and the pressure was expected can change behavior, attitudes, ideas and mutual trust between members

DAIRY FARMERS’ GROUP DYNAMICS IN “NEW NORMAL” ADAPTATION (A Study Case in Pujon District)

“…It means that there have been specific activities to maintain the group's life, yet the livestock group members are passive or indifferent to implement. Bakhtiar et al (2022) stated that those who acquire moderate category are less active in carrying group's tasks. Maximizing group coaching and development requires collaboration between members and external parties to bring up innovations and group openness (Kharis & Mutrofin, 2019).…”

“…As mentioned by Kelbulan et al (2018), a high sense of group cohesiveness creates a close interest and attachment by all members to helping each other achieve the group's shared goals. On the other hand, Bakhtiar et al (2022) mentioned that group cohesiveness classified as "moderate" does not determine the group dynamics, perceived that the lack of interest in helping each other among members.…”