2014
DOI: 10.7737/jkorms.2014.39.4.085
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The Dynamic Research of Mobile and PC Online Media Visit Activities Effects on The E-Commerce Site Visit

Abstract: In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28].To explain the e-commerce sit… Show more

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“…Firstly, it helps to keep customers interested in the store, which may result in future purchases [9]. Second, taking into account how long a visitor stays on a website is crucial when placing adverts, which will increase revenue [10]. On the other side, it's possible that excessive web advertising is what drives consumers to mobile applications by reducing the usefulness and aesthetic appeal of websites.…”
Section: Discussionmentioning
confidence: 99%
“…Firstly, it helps to keep customers interested in the store, which may result in future purchases [9]. Second, taking into account how long a visitor stays on a website is crucial when placing adverts, which will increase revenue [10]. On the other side, it's possible that excessive web advertising is what drives consumers to mobile applications by reducing the usefulness and aesthetic appeal of websites.…”
Section: Discussionmentioning
confidence: 99%