2023
DOI: 10.47941/jbsm.1590
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Predicting Purchasing Probability of E-Commerce Customers

Ritambhara Jha

Abstract: Purpose: Understanding consumer behavior and anticipating their purchase likelihood is crucial for businesses to flourish in today’s competitive e-commerce market. Methodology: This paper describes a data- driven technique for predicting the possibility of e-commerce clients completing a purchase. The research begins with a thorough assessment of the current literature, emphasizing the importance of consumer behavior prediction in the e-commerce arena and explaining the difficulties associated with effec… Show more

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