The dynamic nature of survival determinants in e-commerce

Nikolaeva, Ralitza

doi:10.1007/s11747-007-0018-4

Cited by 27 publications

(14 citation statements)

References 41 publications

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“…Their samples include general Internet firms that comprise etailers [4,5], the etailing industry [9,10], and a subset of etailers and multi-channel retailers [6]. The EMAs of Internet firms are only confirmed in limited research [5,6], with strong support found in online businesses with network effects [4].…”

Section: Ema Theorymentioning

confidence: 99%

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Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities

Wang

Cavusoglu

Deng

2016

Information & Management

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Section: Ema Theorymentioning

confidence: 99%

“…They may also leverage prior brand reputation and organization capabilities to achieve EMAs because many of them are built on their traditional offline businesses [5][6][7]. Mixed empirical evidence supports the existence of EMAs in this business model [8][9][10].…”

Section: Introductionmentioning

confidence: 99%

Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities

Wang

Cavusoglu

Deng

2016

Information & Management

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“…Such capabilities greatly enhance the realized value of the underlying information and facilitate more effective comparisons across firms and their respective products. Indeed, consumers' ability to readily conduct such comparisons may account for the shortened duration of first-mover advantages reported in Nikolaeva's (2007) study of 460 online retailers.…”

Section: Investments In Consumer Preference Formation → Consumers' Inmentioning

confidence: 99%

“…For instance, the late entrant can allow prospective buyers to use the income tax preparation software in the IME by accessing its web site to prepare their annual tax returns, and only if completely satisfied with the experience, require them to pay for consuming the product (i.e., prior to printing and/or electronically transmitting the completed tax return). In the online retailing context, there is evidence that first-movers of products with more digital characteristics do not enjoy any advantage beyond the initial years (Nikolaeva 2007). Therefore,…”

Section: Investments In Consumer Preference Formation → Consumers' Inmentioning

confidence: 99%

“…For instance, Lieberman (2005) found that first-movers enjoyed a premium in market capitalizations only in markets characterized by network effects and when first-movers entered with patented innovations. However, first-movers generally enjoyed only a minimal survival advantage over other firms (for similar results in the online retailing context, see Nikolaeva 2007). Based on this evidence, Lieberman (2005, p. 28) concluded that "[t]he view that first-mover advantages are pervasive throughout the Internet sector is clearly incorrect."…”

mentioning

confidence: 99%

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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

Varadarajan

Yadav

Shankar

2007

J. of the Acad. Mark. Sci.

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The competitive market environment has evolved from a physical market environment (PME) to an Internetenabled market environment (IME) encompassing the physical and electronic marketplaces. At the same time, an increasing number of information products are available in both analog and digital forms. For information products in digital form, the IME also serves as a distribution channel. Such developments raise questions concerning the extent to which extant perspectives on first-mover advantage developed in the context of the PME hold in the IME, generally, and for information products specifically. We address this issue by developing a conceptual framework that focuses on selected sources of first-mover advantage delineated in the extant literature and advance propositions concerning sources that will have a greater or lower effect in the IME relative to the PME. A central message for firstmovers in the IME that emerges from our conceptual analysis is to focus on achieving superior positions in resources that would enable them to get close to the customers fast, create switching costs, and retain them though ongoing investments in multi-faceted innovations. A second message that emerges for first-movers in the IME is they must take note of and make strategic adjustments for the potentially diminished significance of some traditional sources of first-mover advantage. These sources include spatial preemption, preemptive investment in capacity, and consumers' choice behavior under conditions of uncertainty about product quality. We discuss the implications for further conceptual and empirical work in this area of increasing significance.Keywords Competitive strategy . First-mover advantage . Information products . Digital information products . Electronic commerce . Internet and marketing Major changes, discontinuities, and disruptions in the competitive market environment often necessitate a critical reassessment of the applicability, transferability, relevance, and/or need for refinement of extant marketing perspectives. A relatively recent development is the emergence of the Internet as a major component of the competitive strategy of businesses. Concurrently, the market environment has evolved from a physical market environment (PME) to an Internet-enabled market environment (IME) encompassing the physical and electronic marketplaces. Another recent development is the increasing availability of information products in digital form. While the availability of information products in digital form (e.g., music and software on CDs) precedes the emergence of the IME, the Internet in recent years has also emerged as an important channel for their distribution (e.g., direct distribution of music and software over the Internet). Against this backdrop, we revisit extant perspectives on first-mover advantage, a topic that has consistently retained an important

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