Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities

Wang, Shan; Cavusoglu, Hasan; Deng, Ziliang

doi:10.1016/j.im.2015.09.011

Cited by 66 publications

(41 citation statements)

References 55 publications

(96 reference statements)

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“…Prior studies have indicated that the First-Mover Advantage (FMA) [20] exists among traditional market and e-commerce platforms [21]. Our work shows that FMA also exists in the SC context.…”

Section: Introductionmentioning

confidence: 58%

Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition

Zhao

2019

Sustainability

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Social commerce (SC) is a rapidly emerging branch of e-commerce. Effective information spread is the critical element in increasing the sales volume in this industry. However, few studies have explored the underlying mechanism and corresponding winning strategies from the perspective of information spread. This research fills the gap by using a simulation method. Combined with the Engel–Kollat–Blackwell (EKB) theory, we improved the Susceptible–Infected–Recovered (SIR) epidemic dissemination dynamic model to simulate the competitive information spread process on social commerce networks. Datasets collected from two of the biggest SC websites in China, Sina Weibo and Taobao, verified the accuracy of the proposed model. Parameter sensitivity analysis results indicated that releasing the product message earlier is more effective than increasing the spread duration for improving the performance of information diffusion so as to boost the sales volume. It was also shown that high discard probability destroys the sales volume caused by high purchase probability. Low discard probability can lead to a good sales volume eventually, even when the purchase probability is low. The results provide evidence for the First-Mover Advantage theory from the information spreading point of view. We come up with practical strategies for SC marketers based on the simulation results.

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Section: Introductionmentioning

confidence: 58%

Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition

Zhao

2019

Sustainability

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“…However, most of them didn't present the clear resolutions [17,22,26]. Meanwhile, some literature contributed to solve problems in CBEC from the perspective of enterprise [14,41]. Our research investigates how to solve these problems from the perspective of talent training.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…Most existing research explores the effect of the external market environment including culture, institutional risk and early-mover advantages [14,17,34]. Small and medium enterprises naturally face difficulties when they encounter large enterprises with earlymover advantages [41]. However, based on earlier literature, there are several ways for small and medium enterprises to mitigate the lead large enterprises gain from early-mover advantages [14].…”

Section: Cross-border E-commerce (Cbec)mentioning

confidence: 99%

Designing a talents training model for cross-border e-commerce: a mixed approach of problem-based learning with social media

Cheng

Zarifis

2019

Electron Commer Res

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Cross-border e-commerce has developed rapidly integrating the global economy. Research has presented some solutions for the challenges and barriers in crossborder e-commerce from the perspective of the enterprise. However, little is known about the requirements of cross-border e-commerce talents and how to train them. In this paper, we firstly conducted semi-structured interviews to acquire the requirements of cross-border e-commerce talents. Business and market knowledge, technical skills, analytical ability and business practical ability were found to be the four core requirements. Then, we integrated problem-based learning and social media to design a talents training model for cross-border e-commerce and did a program to evaluate effectiveness of the model. Finally, its effectiveness was evaluated from the four evaluation dimensions of attitude, perceived enjoyment, concentration and work intention. The talents training model was improved according to the suggestions.

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“…In B2C marketplaces, which is the focus of this study, sellers are firms and buyers are consumers. It is noted that sellers are usually SMEs in B2C marketplaces (Wang, Cavusoglu and Deng 2016). As mentioned in the introduction section, B2C marketplaces offer many advantageous to both sellers and buyers.…”

Section: Online Marketplacesmentioning

confidence: 99%

“…As mentioned in the introduction section, B2C marketplaces offer many advantageous to both sellers and buyers. The advantages to sellers can be summarized as low entry cost (Wang Cavusoglu and Deng 2016), reaching a larger customer segment (Jiang, Zhan and Shu 2017), no need to promote a proprietary website (Yu 2006), no need to deal with technical issues (Wei, Zha and Ma 2018), and reducing consumers' concerns over trustworthiness (Tadelis 2016), while the advantages to buyers can be listed as low prices, (Duch-Brown et al 2017), low searching costs (Hong, 2015), easy to switch to another seller (Jain et al 2017), and the increased trust owing to the marketplace firm's intermediation (Tadelis 2016).…”

Section: Online Marketplacesmentioning

confidence: 99%

Online Pazaryerlerinde Lojistik Hizmet Performansını Etkileyen Faktörler

Sorkun

2019

Journal of Yaşar University

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This study aims to reveal factors that impact the logistics service performance of sellers in online marketplaces. The convenience of online shopping is changing the shopping habits and steering consumers towards online channels. This situation compels retailing firms to be visible online. However, unlike big retailing firms, smaller firms (especially SMEs) find it very difficult to sell their products on their proprietary websites due to high marketing, technical, and marketing costs. For this reason, many of them choose to sell their products in online marketplaces, but price-based competition among sellers in these marketplaces increases the importance of logistics service performance for competitiveness. Therefore, there is a need to reveal factors that impact the sellers' logistics service performance in online marketplaces. To this end, this study examines the sellers on a Turkish online shopping site GittiGidiyor, using a multi-group structural equational modelling. As a result of this examination, the factors found to affect logistics service performance are as follows: i) the number of different product categories offered by sellers, ii) selling items within particular product categories, iii) the 3PL company choice, iv) free shipping policy, v) the city from which products are shipped. These findings provide both theoretical and managerial insights.

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Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities

Cited by 66 publications

References 55 publications

Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition

Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition

Designing a talents training model for cross-border e-commerce: a mixed approach of problem-based learning with social media

Online Pazaryerlerinde Lojistik Hizmet Performansını Etkileyen Faktörler

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