The development of loyalty among novice and experienced customers of sport and fitness centres

Avourdiadou, Sevastia; Theodorakis, Nicholas D.

doi:10.1016/j.smr.2014.02.001

Cited by 110 publications

(139 citation statements)

References 86 publications

Supporting

Mentioning

122

Contrasting

Unclassified

Order By: Relevance

“…The quality of sports events offered directly affects the satisfaction level of all participant groups, and satisfaction becomes the determiner in dependence levels of those who participate in these events for the first time (Avaurdiadou and Theodorakis, 2014). Therefore, as the quality of sports events affects the participation frequency and level, there is a linear relation between increasing the participation in sports in society and the quality of events.…”

Section: Discussionmentioning

confidence: 99%

Analysis of the Perceptions of Student-Athletes Playing In the Universities Volleyball 2nd League in Turkey towards the Event Quality

Atalay¹,

Akbulut²,

Karataş³

et al. 2015

International Journal of Social Science Studies

View full text Add to dashboard Cite

The purpose of this research is to analyze the perceptions of student-athletes who played in Universities Volleyball Second League competitions held in Antalya on 16 th -27 th December 2014 towards the event quality. Target population of the study is composed of the student-athletes studying in universities in Turkey and playing in the volleyball teams of universities at the same time, and the sample group of the study is composed of 23 student-athletes from different universities who participated in Universities Volleyball Second League held in Antalya on 16 th -27 th December 2014. With the purpose of determining the perceptions of student-athletes towards quality, the participants were applied a survey. SPSS (Statistical Package for Social Sciences) for Windows 21.0 program was used in the analysis of data. Descriptive statistics, t-test for determining the difference between two groups, One-way Anova test for comparisons of more than two groups and post-hoc test for group differences were used. In conclusion, it has been determined that the quality perceptions of the participants regarding the event held are positive. It has also been demonstrated that there are differences in the quality perceptions of the participants by their families' educational background; however, a significant difference hasn't been observed by age, sex, grade point average and income level.

show abstract

Section: Discussionmentioning

confidence: 99%

Analysis of the Perceptions of Student-Athletes Playing In the Universities Volleyball 2nd League in Turkey towards the Event Quality

Atalay¹,

Akbulut²,

Karataş³

et al. 2015

International Journal of Social Science Studies

View full text Add to dashboard Cite

show abstract

“…Assessing the structure of motives that encourage consuming is one of the main tasks of the study of consumer behavior in the market [26]. A lot of scientific publications are devoted to the study of motivation for the consumption of fitness services, among which the following works can be distinguished [27,28]. The similar methodological approaches based on the motives formulated by the researcher are used in these works to identify the structure of consumer motives.…”

Section: Fig 3: the Ratio Of The Population's Income And Expenses Onmentioning

confidence: 99%

Motivational Models in the Formation of a Strategy for the Development of the Fitness Services Industry in the Region

Martyshenko*,

Kim,

Marchenko

2019

IJRTE

View full text Add to dashboard Cite

Currently, the fitness services market in Russia demonstrates one of the highest growth rates among other service markets. Recently, the growth of demand for fitness services has been moving from the capital cities to the regions. A new level of development of the fitness industry is characterized by the transition from the elite service to the mass one. To study the fitness services market in the Primorye Territory, the data of the questionnaire survey of the youth audience consisting of students of higher education institutions in the Primorye Territory were used in the present work. The questionnaire form used to analyze consumer behavior mainly included open-ended questions, which were processed using special computer technology. The scientific novelty of the research consists in the development of an original approach to developing a motivational model for fitness services consumption. The paper presents some results of the study of latent factors affecting the formation of demand for fitness services in the region. Exploring consumer behavior allows judging the effectiveness of a fitness service in general, analyzing current trends in fitness consumption in the region and predicting the demand for fitness products in the future.

show abstract

“…Attitudinal loyalty also indicates a customer's intention to continue practicing a certain activity. Behavioral loyalty is connected to customers' behavior such as their frequency of participating, the duration and the money spent (Alexandris et al, 2008;Iwasaki & Havitz, 2004;Kim & Scott, 1997;Nassis, et al 2007;Funk & Pastore, 2000;Avourdiadou & Theodorakis, 2014;Dick & Basu, 1994).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Untitled

2016

JPES

View full text Add to dashboard Cite

Abstract:The aim of the study was to examine the contribution of Planned Behavior Theory in predicting loyalty in recreational dance activities. More specifically, it examines the contribution of knowledge and information in predicting loyalty and the role of dance experience and weekly participation in similar activities. The participants were 254 adult dancers who were involved in recreational dance activities. Loyalty estimation was based on one's intention to participate in dance activities in a society. All participants filled in an anonymous open ended questionnaire based on Planned Behavior Theory, following the procedure recommended by other studies (Ajzen & Madden, 1986; Theodorakis, 1994). The results from the regression analyses indicated that the variables knowledge and information play an important role in predicting one's loyalty to dance activities, thus increasing the prediction percentage. The Anova analyses show that the larger the experience and weekly participation of people in recreational dance activities, the larger the knowledge and information they acquire. In conclusion, it appears that participants' loyalty is influenced by the information and knowledge on these activities.

show abstract

The development of loyalty among novice and experienced customers of sport and fitness centres

Cited by 110 publications

References 86 publications

Analysis of the Perceptions of Student-Athletes Playing In the Universities Volleyball 2nd League in Turkey towards the Event Quality

Analysis of the Perceptions of Student-Athletes Playing In the Universities Volleyball 2nd League in Turkey towards the Event Quality

Motivational Models in the Formation of a Strategy for the Development of the Fitness Services Industry in the Region

Untitled

Contact Info

Product

Resources

About