The Development of a Methodology for Gamifying Surveys

Abstract

While some promising early work exists, gamified surveys are still not widespread. In this work-in-progress paper, we present our methodology on gamifying surveys, which combines the rigor of survey design with the creativity and affordances of game design and makes use of an existing tool to ease development. We illustrate our methodology with four different gamified surveys focused on personality tests and frameworks-in general and in the context of games. We discuss the challenges and opportunities and describe a research agenda to advance this work. CCS Concepts •General and reference → Measurement; •Human-centered computing → HCI design and evaluation methods;

Investigating the Influence of Personalised Gamification on Mobile Survey User Experience

“…The use of gamification in the context of surveys can have positive effects as it can increase the involvement of participants, which can lead to improved data quality [2,24]. Nevertheless, the use of gamification in a survey remains rare and requires the necessary time and expertise [25].…”

“…Nevertheless, the use of gamification in a survey remains rare and requires the necessary time and expertise [25]. Some concern exists on the influence of gamification on the validity of answers and the possibility to repel users [2,4].…”

“…Research on gamified surveys is limited and early examples exist that underline the issue of the trade-off between user experience and usability of a gamified application that has to be made [25]. Designing a gamified survey requires significant time and resources, extensive knowledge on survey design and creativity to create a gameful experience, which counteracts the advantages of surveys of being easy to develop and analyse [2]. Next, some existing examples of gamified surveys are discussed.…”

“…Standard surveys have enormous advantages as they are easy to deploy and analyse and capable of collecting data from a large pool of people [2]. But more often than not, lengthy surveys are considered tedious and seen as a waste of time.…”

“…To improve the design of surveys, visual elements or game-elements can be incorporated into the design of the survey to increase the motivation of respondents. Such game-elements have shown promise to increase the participation rate and the data quality of surveys [2].…”