The development and the growth of salak pondoh fruit (Salacca edulis L.) planted using different planting methods

Prihastanti, Erma; Haryanti, Sri

doi:10.1088/1742-6596/1943/1/012062

Cited by 1 publication

(1 citation statement)

References 14 publications

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“…Salak pondoh that has reached Pasar Baru Bogor and Pasar Jambu Dua is distributed directly to the final consumers. In line with previous studies that have been conducted, the average marketing of salak pondoh is through several market actors such as collecting traders, wholesalers and retailers (Prihastanti & Haryanti, 2023 al., 2019;Priyanto & Widiatmi, 2018;Mateows, Amanuel & Asfaw, 2015).…”

Section: Channelsupporting

confidence: 78%

MARKET CONDUCT ANALYSIS OF SALAK PONDOH COMMODIETIES (Salacca edulis reinwardt) SOLD IN TRADITIONAL MARKET

Miftah,

Marfuah,

Mubarokah

et al. 2023

JSH

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Salak pondoh has profitable agribusiness opportunities. The high level of population and tourists in Bogor City gave rise to many modern markets and traditional markets that provide fruits including pondoh salak. However, the characteristics of salak fruit that are easily damaged often in the process of distributing goods from producers to consumers there is an activity that triggers uncertainty. The quantity of actors involved in the marketing process can affect the marketing behavior of each marketing actor, so the research objective is to analyze market behavior by studying the process of price formation, the marketing chain, and the marketing function. The location selection was carried out purposively, namely Bogor Market and Jambu Dua Market which are markets that are mostly visited by the people of Bogor. The total number of respondents was 32 people consisting of 6 retailers, 5 collectors, and 21 farmers. The behavior of the pondoh salak market was analyzed using qualitative methods, namely the analysis of pricing practices, selling and buying practices of products from each marketer. Pricing at the farm level is determined by the next marketing agency, namely collecting traders, while at the trader level, pricing is carried out independently based on price information from the market. There is one marketing channel that is formed, namely farmers who sell to village collectors, village collectors sell to wholesalers, namely the Kramat Jati Market, wholesalers sell to Bogor City retailers and then sell to final consumers.

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Section: Channelsupporting

confidence: 78%