The Determinants of Attribution for Corporate Social Responsibility

Yang, Chin-Fang; Lai, Chi-Shiun; Kao, Yi-Tang

doi:10.1016/j.sbspro.2015.10.127

Cited by 5 publications

(7 citation statements)

References 24 publications

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“…This study is novel in its approach to examining three variables (CSR fit, source and attributions) often examined separately in CSR literature. That is, studies have applied arguments from attribution theory to examine perceived CSR motives among publics (Yang et al, 2015), and studies have also been conducted to examine the impact of perceived congruence (CSR fit) between a company and the type of CSR activities it conducts (Becker-Olsen et al, 2006;de Jong and van der Meer, 2017). Finally, effects of information source have long been studied in mass communication research and specifically in CSR research, yielding mixed results about which type of information source leads to more favorable attitudes or behavioral intentions and also from which types of sources publics prefer to receive information about companies' CSR efforts.…”

Section: Discussionmentioning

confidence: 99%

“…Attribution theory posits that consumers attempt to understand the motives behind corporations' activities ( Jones and Davis, 1965;Kelley, 1967). Researchers have adopted attribution theory to examine how individuals view corporations' CSR information (Yang et al, 2015), and have found that consumers' attitudes toward a company and their patronage intentions vary depending on how the consumers view the companies' activities (Vlachos et al, 2009). Becker- argued that consumers tend to attribute two primary motive types to a company's social involvement: one type is self-serving, which entails increasing profits, and the other is public-serving, which entails raising awareness for a specific social cause.…”

Section: Attribution Theorymentioning

confidence: 99%

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Examining public perceptions of CSR in sport

Kim

Overton

Hull

et al. 2018

CCIJ

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Purpose The purpose of this paper is to investigate how the public views two corporate social responsibility (CSR) initiatives practiced by a Major League Baseball (MLB) team. This study examined the role of perceived fit between an MLB team and its two CSR initiatives in shaping consumers’ intentions to support the team’s CSR efforts. Design/methodology/approach A between-subjects experiment (n=207) was conducted using Amazon’s Mechanical Turk to examine the impact of CSR fit on consumers’ patronage intentions. Findings The results of this study showed that consumers’ perceived fit between sports teams and their CSR has a positive impact on consumers’ patronage intentions. The values-driven and strategic-driven attributions of the team’s CSR initiatives were positively associated with their patronage intentions. Research limitations/implications Both the values-driven and strategic-driven attributions were positively associated with consumers’ patronage intentions, while previous studies suggested negative association between strategic-driven attributions and consumer behaviors. The findings indicate that consumers do not view professional sports teams’ strategic-driven CSR initiatives to be negative business practices. This could result from the fact that CSR initiatives have become a prevalent and expected organizational practice. Originality/value This study contributes to the literature of CSR within the context of professional sports teams as corporations. The findings of this study suggest that professional sports teams could benefit from CSR initiatives when the teams select social causes with which consumers could infer values-driven and strategic-driven attributions.

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Section: Discussionmentioning

confidence: 99%

Section: Attribution Theorymentioning

confidence: 99%

Examining public perceptions of CSR in sport

Kim

Overton

Hull

et al. 2018

CCIJ

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“…This phenomenon is not novel to GM. Indeed there are substantial works that find consumers have disdain for corporate giving in many cases because they are suspicious of their motives (Vlachos et al, 2009;Yang et al, 2015). This leads us to hypothesize that H2 (Agribusiness): Consumer valuation decreases when the technology is framed as being developed by a large agribusiness firm.…”

Section: Consumer Acceptance Of Food Technologymentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging

Just

Goddard

2022

Agribusiness

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We examine consumer willingness to pay (WTP) for foods packaged using active packaging which can be used to improve quality, shelf life, or safety of a range of products, potentially reducing the use of food additives (preservatives) and food waste. We administer an experimental survey of US food consumers (n = 2325) with five treatments. The surveys include contingent valuation exercises to assess consumer WTP for six products in active packaging relative to conventional packaging. We find that consumer acceptance of this technology is dependent on the product packaged and related directly to the specific relative benefit. In addition, consumer WTP is impacted by the framing of the technology in relation to other available technologies, information about the developer of the technology, and the degree of specificity of information regarding benefits. Notably, impacts of framing and use cases are primarily apparent among those who are resistant to the technology. A cluster analysis finds that those more likely to resist the technology include households that are lower income, less educated, and more likely to be white [EconLit citations: Q18, M31, D12, D83].

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“…Many factors were found to affect CSR attribution; duration of commitment to CSR initiatives (Yang et al, 2015), company-cause fit, CSR communication strategy (Austin and Gaither, 2017;Yang et al, 2015), the type of sponsored cause, the type of message appeals (Andreu et al, 2015), cultural orientation, nationality of sponsoring firms (Choi et al, 2016;Lim et al, 2018), corporate ability, interpersonal trust, corporate hypocrite (Mar ın et al, 2016) and corporate history (Leonidou and Skarmeas, 2017).…”

Section: Introductionmentioning

confidence: 99%

CSR attribution: Is it the cornerstone of CSR success?

Hassan Hosny,

AbdelAziz

2024

JHASS

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PurposeThe current study aims to propose and empirically investigate a conceptual model of the most relevant antecedents and consequences of Corporate Social Responsibility (CSR) attribution, thus providing a practical and concise model as well as examining brand attachment as a mediator explaining the relationship between CSR attribution and its consequences.Design/methodology/approachA between-subjects experimental design was employed. The study included two experimental conditions; intrinsic and extrinsic CSR attribution and a control condition. An online self-administered survey was utilised for data collection. The sample was a convenience sample of 336 university students. Both one-way between-groups ANOVA and Partial Least Squares-Structural Equation Modelling (PLS-SEM) were utilised for hypotheses testing.FindingsThe most significant antecedents of CSR attribution in order of importance are the firm's approach to CSR communication, past corporate social performance, CSR type and the firm's call for customers' participation in its CSR. CSR attribution exerted a significant direct positive impact on brand attachment and trust. Three significant indirect consequences of CSR attribution were PWOM intention, purchase intention and brand loyalty intention. Whereas trust played a significant mediating role between CSR attribution and its three indirect consequences, brand attachment exerted significant mediation only between CSR attribution and brand loyalty intention. Brand attachment might mediate the relationship between CSR attribution and purchase intention. However, brand attachment failed to play a mediating role between CSR attribution and PWOM intention.Originality/valueSeveral studies marginally investigated CSR attribution. Despite the vital role of CSR attribution in how consumers receive firms' CSR engagement, the availability of CSR attribution-centric studies is limited. By introducing a model of the most relevant antecedents and consequences of CSR attribution, this study aids in understanding the psychological mechanism underlying consumers' CSR attribution and provides valuable implications.

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The Determinants of Attribution for Corporate Social Responsibility

Cited by 5 publications

References 24 publications

Examining public perceptions of CSR in sport

Examining public perceptions of CSR in sport

Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging

CSR attribution: Is it the cornerstone of CSR success?

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