CSR attribution: Is it the cornerstone of CSR success?
Sara Osama Hassan Hosny,
Gamal Sayed AbdelAziz
Abstract:PurposeThe current study aims to propose and empirically investigate a conceptual model of the most relevant antecedents and consequences of Corporate Social Responsibility (CSR) attribution, thus providing a practical and concise model as well as examining brand attachment as a mediator explaining the relationship between CSR attribution and its consequences.Design/methodology/approachA between-subjects experimental design was employed. The study included two experimental conditions; intrinsic and extrinsic C… Show more
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