The Demonstration of Power: Violence Profile No. 10

Abstract

Annual progress report sum up findings suggesting that fear and inequity may be television's most pervasive lessons; 1978 l& shows violence up in children's hours."Then," asked Socrates in Plato's Republic, "shall we simply allow our children to listen to any stories that anyone happens to make up, and so receive into their minds ideas often the very opposite of those we shall think they ought to have when they grow up?'Plato was probably not the first to articulate a concern over the effects of story-telling on young minds; he certainly was not the last. Parents have always been understandably wary of those who wish to entertain or educate their children.Traditionally, the only acceptable extra-familial storytellers were those certified by religious institutions. With the growth of educational institutions, also originally religious, a new group of storytellers interceded between children and the world.The emergence of mass media fundamentally altered the picture. Children were increasingly open to influences which parents, priests, and teachers could not monitor or control. Beginning with the widespread availability of printed materials for the literate, enlarged by the availability of movies and radio, and culminating with the omnipresence of television, the opportunities for children

La capacitación mediática e informativa como contenido de la educación para la paz

“…Responde a un modelo hegemónico de carácter lineal y estratégico orientado por teorías como la del establecimiento de la agenda del debate público, que estaría determinada por el contenido de los medios de comunicación (Katz y Lazarsfeld, 1955), y que ha de pasar filtros como el del beneficio, la publici-dad, el suministro de noticias, las críticas necesarias para hacer creíble el conjunto y la identificación de un enemigo (Chomsky y Herman, 1988); la de dependencia de los medios, generada en las audiencias por la dificultad que estas tienen de contrastar la información de modo coherente en sus vidas cotidianas (Sorice, 2005); la teoría del marco, consistente en relacionar dos situaciones, hechos o conceptos que, sin tener relación directa, vincularlas en un mismo espacio-marco mediático favorece una posición determinada e induce una opinión favorable a ella en la audiencia (Lakoff, 2004); la teoría del cultivo, orientada a generar creencias y actitudes en la población mediante la reiteración y persistencia de mensajes similares (Gerbner, 1979).…”

Black and Blue and Read All Over: News Framing and the Coverage of Crime

“…This disparity between the coverage of crime and the prevalence of actual crime can lead individuals to believe there is more crime occurring in their local environment than what is actually occurring. The episodic framing of violence can potentially cultivate a fear of crime (Gerbner, Gross, Signorielli, Morgan, & Jackson-Beeck, 1979). As a result of watching local news, viewers perceived crime as a serious problem in their city, and consequently became fearful of personal criminal victimization, even when, statistically, crime rates were decreasing (Romer et al, 2003).…”

The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression

“…Cultivation theorists have explored how television watching predicts viewers' perception of the prevalence of crimes and violence (Gerbner, et al, 1978(Gerbner, et al, , 1979(Gerbner, et al, , 1980Hawkins and Pingree, 1980), prostitution, alcoholism, and drug use (Shrum and O'Guinn, 1993), as well as undesirable sexual behaviors such as teenage pregnancy and marital infidelity (Woo and Dominick, 2003). Particularly relevant to this study, a group of researchers have applied the theory to consumer research.…”