“…That is, while angels do invest with an expectation of economic returns, they also invest based on perceptions and for behavioral reasons. Studies have found several factors that act as signals that can influence their decision making, such as characteristics of the entrepreneurial firm or its product (Clark, 2008;Payne et al, 2009), of the entrepreneur (Mason & Stark, 2004;Prasad, Bruton, & Vozikis, 2000), or of the angel investor (van Osnabrugge, 1998;Wong & Ho, 2007), or any number of other criteria of importance to the investing angel.…”