“…Furthermore, in the context of new product development, Moorman’s (1995) measurement of product creativity is commonly used to make inferences about the creative performance of teams tasked with research and development (e.g., Dayan & Di Benedetto, 2011; Dayan et al, 2017; Tang & Marinova, 2020). Finally, the creative performance of teams assigned to creative tasks is also assessed via the number (e.g., De Dreu, 2006; Vestal & Mesmer-Magnus, 2020; Xie et al, 2020) and/or novelty of ideas and products they produce (e.g., Lee et al, 2015; Seo et al, 2020; Tzabbar & Vestal, 2015). In some cases, this is done by inviting trained coders to evaluate team outputs (e.g., Baer et al, 2010; Goncalo et al, 2010; Mannucci, 2017).…”