The Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students

Roach, Scott S.; Johnston, Mark W.; Hair, Joseph F.

doi:10.1080/10528008.1994.11488433

Cited by 16 publications

(5 citation statements)

References 19 publications

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“…Bearden et al (2000), as quoted earlier, suggested that doctoral programs, including those in marketing, are under continuous pressure to justify their mission, training, and graduates' success. Much advice has been given to doctoral students and recent graduates concerning various aspects of doctoral instruction (Alutto 1993; American Marketing Association [AMA] Task Force 1988; Bearden et al 2000;Ferrell 1990;Hair 1990;Mason 1990;Roach et al 1994;West 1992;Woodruff and Cravens 1990), including the development of teaching skills (Conant et al 1988;Griffith 1997;Hershey et al 1996;Smart et al 2003), dissertation success (Smart and Conant 1990), and socialization/integration into the world of academia (Berry 1989;Conant et al 1998;Lusch 1982;Smart and Conant 1990;Trocchia and Berkowitz 1999).…”

Section: Literature Review Doctoral Education In Marketingmentioning

confidence: 99%

Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives

Ponder

Beatty

Foxx

2004

Journal of Marketing Education

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Current and emerging issues concerning the written comprehensive exam process are addressed. Both the purpose and structure of this exam are considered. Survey results are presented that describe the purposes of the exam from the perspective of doctoral coordinators. Also included is a description of how marketing departments are currently administering these exams. The movement to nontraditional exam structures is documented, and a description of several of these nontraditional approaches is provided. The authors conclude with a discussion of comprehensive exam issues and provide a recommendation for ongoing assessments of exam choices based on specific program objectives.

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Section: Literature Review Doctoral Education In Marketingmentioning

confidence: 99%

Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives

Ponder

Beatty

Foxx

2004

Journal of Marketing Education

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“…Within the academic world, there has long been an emphasis on published research outputs commonly expressed by the phrase “publish or perish” (Roach et al , 1994; Rotfeld, 1997a, b; Twedt, 1977). Scholarly journals, like the European Business Review, are the primary medium for the dissemination of knowledge for most academic disciplines, including marketing (AMA Task Force, 1988; Baumgartner and Pieters, 2003; Coe and Weinstock, 1983; Jensen et al , 1995; Pecotich and Everett, 1989).…”

Section: Introductionmentioning

confidence: 99%

How international are the top academic journals? The case of marketing

Rosenstreich

Wooliscroft

2006

European Business Review

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PurposeThe purpose of this paper is to assess the level of international involvement in the editorial boards and content of the leading journals of the marketing discipline to investigate a reported bias against non‐US material.Design/methodology/approachThe research employed two approaches: editorial board and content analysis of ten leading marketing journals, and interviews with an expert panel of senior marketing academics.FindingsThe top journals of the marketing journal were found to have low levels of international involvement, with high proportions of both US authors and data, and US membership of editorial boards. The editorial board analysis also revealed institutional links with journal boards, and a network of overlapping membership between the editorial boards. The expert panel provided divergent views on reasons for the USA dominance, but the board analysis seemed to best fit with the suggestion of networks of scholars who are naturally inclined to favor research that fits their world view.Practical implicationsTo improve publishing success under the current status quo, scholars can emulate the favored (US) research approach and writing style; network with the “right” people; or raise a new research paradigm to dominance. Journal editors can increase the diversity in editorial boards to encourage international involvement in their publications.Originality/valueThe research combines traditional empirical investigation with qualitative input via an expert panel to provide new insight into barriers to global dissemination of scholarly research.

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“…Less than half a decade ago, information technology was expected to drastically change the methods of instruction used by marketing faculty (Ferrell 1995). Educators were urged to incorporate the latest innovative technologies into their marketing classes to improve instructional delivery and add relevance for students (Roach, Johnston, and Hair 1994). Today, instructors experience the effects of technological growth in both marketing education and practice.…”

mentioning

confidence: 99%

Student Perceptions of Educational Technology Tools

Clarke¹,

Flaherty

Mottner

2001

Journal of Marketing Education

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In this age of rapid technological innovation, marketing professors are using various educational technology tools to assist learning in their classes. However, little is known about students’ perceptions of how these unique teaching tools influence their overall experience. Consequently, marketing professors may be unsure which educational technology tools to incorporate into their courses. This study investigates how various educational technology tools affect students’perceptions in three outcome-oriented areas: overall learning, ability to get a job, and expected job performance. Student perceptions were obtained through a survey administered in a “Marketing on the Internet” course that simultaneously employed various educational technology tools. Findings reveal that students have differing opinions on the impact of these technologies on their learning, ability to get a job, and job performance. Suggestions are provided so instructors can select the appropriate educational technology tools to maximize teaching effectiveness.

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The Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students

Cited by 16 publications

References 19 publications

Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives

Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives

How international are the top academic journals? The case of marketing

Student Perceptions of Educational Technology Tools

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