In the past decade, study abroad programs (SAPs) have more than doubled, where today, about 223,000 U.S. college students study abroad, immersing themselves in foreign language, culture, and business practices. It is customary to hear students describe these experiences as "life changing," yet little empirical evidence exists to establish the specific areas of personal development achieved in a SAP. This study investigates several of the potential intercultural influences of a semester abroad for students from the United States. Findings reveal that students who study abroad may have greater intercultural proficiency, increased openness to cultural diversity, and become more globally minded than those students remaining in a traditional campus setting. Students who participate in SAPs perceive themselves as being more proficient, approachable, and open to intercultural communication.

In this age of rapid technological innovation, marketing professors are using various educational technology tools to assist learning in their classes. However, little is known about students’ perceptions of how these unique teaching tools influence their overall experience. Consequently, marketing professors may be unsure which educational technology tools to incorporate into their courses. This study investigates how various educational technology tools affect students’perceptions in three outcome-oriented areas: overall learning, ability to get a job, and expected job performance. Student perceptions were obtained through a survey administered in a “Marketing on the Internet” course that simultaneously employed various educational technology tools. Findings reveal that students have differing opinions on the impact of these technologies on their learning, ability to get a job, and job performance. Suggestions are provided so instructors can select the appropriate educational technology tools to maximize teaching effectiveness.

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While marketing professors are increasingly being asked to teach internationally, little is known about global students’ perceptions of how various instructional activities influence their learning experience. Consequently, marketing professors may be unsure which educational activities to incorporate into their overseas courses. This study investigates how various educational tools affect MBA students’perception of overall learning through a survey administered in an international marketing class in the People’s Republic of China, the United Kingdom, and the United States. Findings reveal that students have differing opinions, by country, on the impact of these instructional activities. Pedagogical ideas are provided to help instructors maximize teaching effectiveness in global locations.