“…The r political discourse analysis, which may be applied to video representations of political discourse, where this term refers to any of the various sub-genres involved: conference address, TV interview, party political broadcast, presidential debate, appearance on Question Time, and so on. The model attempts to recover the performative dimension (Mast, 2006) of the political speech, in the context of an analytical tradition that has been, in the main, focused primarily on effects at the textual level. An influential early attempt to describe some non-verbal aspects of persuasive rhetoric was Atkinson (Atkinson,1984), who identified features like the speaker's voice quality, intonation, posture, body language, eye movements, and so on, as well as some other non-linguistic tricks, such as the use of a camera angle that emphasises the speaker's power.…”