The cultural and heritage tourist, SEM analysis: the case of The Citadel of the Catholic King

Abstract

This study researches the loyalty of travelers to destinations which include material cultural heritage. It analyzes the loyalty of visitors to a destination with cultural heritage sites in order to provide results which can be used to improve the management of the destination. This research used Warp-PLS 7.0 software with a structural equations model to evaluate the 8 proposed and validated hypotheses. A questionnaire was given to a sample of 499 tourists who visited The Citadel of the Catholic King in Córdoba and the statistical study of the replies gave results about the loyalty of visitors to a destination which includes cultural heritage. This study adds an innovative component by analyzing the moderating effect of perceived heritage quality and perceived cultural quality on the relationship of perceived value and visitor satisfaction. This study shows that visitor loyalty to The Citadel of the Catholic King depends on the visitor satisfaction with the cultural heritage, it also analyses how the quality perceived by the tourist modulates to varying degrees the relationship between perceived value and tourist satisfaction. Areas which can be improved at cultural heritage sites have been identified and these include the professionalization of tour guides specialized in cultural heritage sites, improving and showing the cultural importance of the heritage, the information available about the heritage and the access to the heritage. These findings are important for city managers when preparing projects to increase the loyalty and competitiveness of the city compared to other similar destinations with cultural heritage.

Level of tourists’ expectation and experience to the heritage sites of Ilocos Sur

“…This implies that the least number of participants already contented exploring Ilocos Sur on their third visit. Returning tourists and visitors talk about their travel and experiences with loved ones and acquaintances and coworkers (Hernández-Rojas et al, 2021). The findings of Chen and Rahman (2018), show that tourists' inclinations to return to and suggest a cultural site are positively influenced by their pleasant tourism experiences.…”

“…When planning a trip, the tourist compares his or her expectations of the destination's cultural and historic quality with what he or she actually experiences when they arrive at the destination. They do this by talking to locals, staying in hotels, visiting monuments, and taking in the sights of the heritage city as a whole (Hernández-Rojas et al, 2021). The findings of Sánchez-Fernández et al (2020) concluded that exceeding expectations is crucial for customer preference.…”

Tourist satisfaction, perceived value, and behavioral intention to revisit cultural heritage tourists: Basis for development plan

“…According to destination theory, cultural heritage travel motivation partakes in a unique experience in the visit of tourists, experience in the destination (Su, Nguyen, et al, 2020). Furthermore, several studies have found that higher levels of satisfaction with a particular destination do not lead to an increase in the number of people returning because repeat visits cannot guarantee the destination's tourist demand (Zhu et al, 2017); and promote the destination as part of their historical experience (Hernandez-Rojas et al, 2021;Sato, et al, 2018). In this context, satisfied cultural heritage tourists are motivated to return to the destination (Nguyen, et al, 2021;Le, et Tourist satisfaction, perceived value, and behavioral intention to revisit cultural heritage tourists al., 2020), and perceived value for tourist motivation, involvement, and purchase intention (Liu, 2021;Prebensen, et al, 2012), and the destination should be revisited for tourism development (Liu, 2021;Prebensen, Woo, et al, 2012;Teo, Khan, et al, 2014;Bandala, 2017).…”

Cadenas de Valor Agrícola: Revisión y análisis bibliométrico

“…En la preparación y visualización del mapa de expresiones comunes se debe distinguir: La identificación de las palabras clave, posterior se usó un filtro de frases nominales, a los cuales se les denomina términos (Hofmann y Chisholm, 2015;Ferasso et al, 2020;Hernández-Rojas et al, 2021).…”