“…Companies face the problem that they have to transcend the perspective of vertical coordination adopted in this paper and include cross-functional coordination, such as the interplay between R&D or production activities in headquarters and marketing activities abroad. While vertical coordination alone is difficult to achieve, cross-functional coordination increases the complexity and may lead to even more sophisticated sets of coordination mechanisms (Carr, Kaynak, & Muthusamy, 2008), also in the context of offshoring (Linares-Navarro, Pedersen, & Pla-Barber, 2014).…”