The costs and benefits of the Internet as a marketing and communications tool: the attitudes, perceptions and experiences within the non‐profit environmental sector in Scotland

Abstract

Discusses the findings of a study investigating the attitudes, perceptions and experiences of Scottish non‐profit environmental organisations and the costs and benefits of the Internet as a marketing and communications tool. Aims to ascertain whether the size of the organisation and the level of Internet use determines the perceptions and beliefs of non‐profit organisations within the environmental sector in Scotland and whether these factors also determines the costs and benefits experienced by Internet users. Finds that regardless of size or the level of use, organisations believe the Internet is a cost‐effective way to market their organisations and promote awareness. However, attitudinal factors affect the level of use by small organisations. Overall the organisations within the sample have indicated that the Internet is a low cost, high benefit marketing solution.

The role of natural heritage in rural development: An analysis of economic linkages in Scotland

“…These include the environmental industries sector (EIS; DTI, 2003), a young but rapidly expanding sector engaged in the provision of market and quasi-market environmental goods and services, such as pollution control, waste management and clean technology production. They also include activities of the widely recognised public and notfor-profit sectors engaged in environmental management and in the provision of environment-related public goods and services, such as environmental regulation and conservation (Illingworth et al, 2002;ERM, 2000;McCulloch et al, 1996). A further group of activities within the core category are those directly focused on turning environmental amenity value into a marketable commodity, such as nature-based tourism and some environmental media activity (SNH, 1998).…”

Misconceptions and the Notional Machine in Very Young Programming Learners (RTP)

“…Each activity paired two participants to work with the researcher. "Pair programming" is a coding methodology often used in industry and education (Cockburn & Williams, 2001;Van Toll, Lee, & Ahlswede, 2007) to improve quality of work, and perhaps learning. For this study the pairs did not tend to spontaneously collaborate on the programming tasks.…”

Management and the management of information, knowledge‐based and library services 2002

“…Among the papers, Gupta and Jambhekar (2002) describe how a customer focus approach can be developed in marketing library and information services. Illingworth et al (2002) have investigated the attitudes, perceptions and experiences of Scottish non-profit environmental organisations and the costs and benefits of the Internet as a marketing and communications tool. Overall, the organisations found that the Internet was a low-cost, high-benefit marketing solution, but attitudinal factors affect the level of use by small organisations.…”