2006
DOI: 10.1080/01463370600650845
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The Conundrum of the Timing of Counterarguing Effects in Resistance: Strategies to Boost the Persistence of Counterarguing Output

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Cited by 34 publications
(34 citation statements)
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“…McGuire (1964) posited that an attitudinal resistance inoculation treatment warns the individual of a future attitudinal attack against an existing, yet vulnerable, attitude and then presents weakened counter-attitudinal arguments to build attitudinal resistance. The effectiveness of inoculative treatments in maintaining attitudes in the presence of counterattitudinal persuasive messages has been supported by laboratory experiments (e.g., Pfau et al, 2004Pfau et al, , 2006 and successfully tested in applied settings such as political campaigns Pfau & Burgoon, 1988;Pfau, Kenski, Nitz, & Sorenson, 1990), public relations (Burgoon, Pfau, & Birk, 1995;Wan & Pfau, 2004), and advertising Pfau, 1992). In addition, the theory is supported by research in adolescent health-preventative contexts, including smoking (Pfau & Van Bockern, 1994;Pfau, Van Bockern, & Kang, 1992;Szabo & Pfau, 2002) and drinking (Godbold & Pfau, 2000).…”
Section: The Inoculation Process Of Conferring Resistance To Influencementioning
confidence: 76%
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“…McGuire (1964) posited that an attitudinal resistance inoculation treatment warns the individual of a future attitudinal attack against an existing, yet vulnerable, attitude and then presents weakened counter-attitudinal arguments to build attitudinal resistance. The effectiveness of inoculative treatments in maintaining attitudes in the presence of counterattitudinal persuasive messages has been supported by laboratory experiments (e.g., Pfau et al, 2004Pfau et al, , 2006 and successfully tested in applied settings such as political campaigns Pfau & Burgoon, 1988;Pfau, Kenski, Nitz, & Sorenson, 1990), public relations (Burgoon, Pfau, & Birk, 1995;Wan & Pfau, 2004), and advertising Pfau, 1992). In addition, the theory is supported by research in adolescent health-preventative contexts, including smoking (Pfau & Van Bockern, 1994;Pfau, Van Bockern, & Kang, 1992;Szabo & Pfau, 2002) and drinking (Godbold & Pfau, 2000).…”
Section: The Inoculation Process Of Conferring Resistance To Influencementioning
confidence: 76%
“…Threat generated by the inoculation messages was assessed using five bipolar adjective pairs. In the context of inoculation research, threat is conceptualized as the realization that one might encounter a counterattitudinal message designed to sway an existing attitude (e.g., Pfau et al, 2004Pfau et al, , 2006. The reliability of the threat measure was .94.…”
Section: Design and Measuresmentioning
confidence: 99%
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“…Using psychological reactance to boost the threat component of inoculation treatments seems particularly promising. The only research we know of examining the use of a threat booster has employed the use of a second conventional inoculation treatment (e.g., Pfau et al, 2006). Unfortunately, the findings associated with that research failed to confirm significant increases in threat (Compton & Pfau, 2005).…”
Section: Discussionmentioning
confidence: 99%
“…The theory indicates that once the attitudes of individuals are threatened, they will be motivated to bolster their arguments to effectively counterargue any possible counterattitudinal messages. To assess the level of counterarguing output, this investigation relied on the recognition check-off procedure devised by Miller and Baron (1973) and used with success in previous inoculation studies (Pfau et al, 2004(Pfau et al, , 2005(Pfau et al, , 2006.…”
Section: Manipulation Check Variablesmentioning
confidence: 99%