The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers

Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

“…While PBC is not a new concept within the domain of modelling ethical purchase decision making, researchers have tended to limit the focus of PBC to its role in the formation of purchase intentions (e.g. Shaw et al, 2000;Arvola et al, 2008).…”

Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies

“…According to the Theory of Planned Behaviour (Ajzen, 1991;Ajzen & Fishbein, 1980), attitude has a strong relationships with behavior and behavioral intention in multiple contexts (Choo, Chung, & Pysarchik, 2004;Kalafatis, Pollard, East, & Tsogas, 1999;Shaw & Shiu, 2002;Shaw, Shiu, & Clarke, 2000). Attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object (Schifman & Kanuk, 2007).…”

Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

“…Caruana (2007) argues that the emphasis on positivist perspectives across the green and ethical consumption literature has led to a bias toward research examining the cognitive aspects of individual behavior and behavioral change (Chatzidakis et al, 2007;Shaw, 2005;Shaw and Clarke, 1999;Shaw and Shiu, 2003;Shaw et al, 2000;Sparks and Shepherd, 1992;Ajzen, 1991;Bagozzi, 1993;Bagozzi and Warshaw, 1990). However, such theories pay scant attention to habits or the social processes, contexts, and incentive structures that embed behavior.…”