Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies

Sillani, Sandro; Nassivera, Federico

doi:10.1016/j.tifs.2015.07.004

Cited by 56 publications

(40 citation statements)

References 91 publications

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“…Previous research also identified the use of new processing technologies as a driver for the healthiness evaluations of consumers (Sillani & Nassivera, ). Though, in our study, no evidence linked the cold processing indication to a change in the healthiness perception of consumers.…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, environmental stimuli such as packaging cues have much importance in determining perceptions (Ares et al, ; Chrea et al, ; Hoyer, ; Janiszewski, ; Piqueras‐Fiszman, Ares, & Varela, ). Healthiness evaluation of products is part of the global quality judgement and it is progressively becoming one of the main drivers of food choice (Friedl et al, ; Sillani & Nassivera, ).…”

Section: Introductionmentioning

confidence: 99%

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Visual elements of packaging shaping healthiness evaluations of consumers: The case of olive oil

Cavallo

Piqueras‐Fiszman

2017

Journal of Sensory Studies

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Visual elements of food products can play an important role in determining food choice through shaping the attributes perception of consumers. Symbols and logos have the role of conveying information, but they can be interpreted in different ways. The product used as a case study is Extra‐Virgin Olive Oil. The elements tested are: color of the bottle, sensory quality claims, organic production logos, country of origin (COO), and cold processing. An online questionnaire was completed by a sample of Dutch and Italian consumers in order to have cross‐national results. Consumers' healthiness perception toward packaging alternatives with combinations of these elements were related to consumer traits through a contingent ranking method. Healthiness perception was enhanced by elements on the label such as: organic production, COO and by traits of the consumers such as familiarity and sustainability concern; while it was lowered by sensory indications of pungent properties. Somewhat unexpectedly, the color of container was the only element differently interpreted by the two nationalities. Practical applications Most of the packaging elements were perceived similarly by the Dutch and Italian consumers, this suggests that there is no need to create different labels for products sold in different countries. The exception relies in the indication to use dark bottles for products sold in Italy and transparent for products sold in The Netherlands. Pungent features, even if tied with superior healthy properties, are preferred by a small share of consumers. Label and packaging can be used to better communicate the healthiness of the products, so indicating the origin and the organic production can be useful for companies, regardless of the country in which they operate. A positive trend of preference toward olive oil in emerging consuming countries, as The Netherlands, is expected, as the use of this product is spreading within the population as healthy concerns about diet is becoming increasingly important.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Visual elements of packaging shaping healthiness evaluations of consumers: The case of olive oil

Cavallo

Piqueras‐Fiszman

2017

Journal of Sensory Studies

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“…The design of labels is regulated in the legislation relating to food processing and distribution [75]. Labels must be clear and understandable and they can influence consumers and their purchasing behavior [76]. Not only the font size and font type but also the contrast (colors) must be carefully chosen.…”

Section: Packaging Designmentioning

confidence: 99%

“…Certification and labelling systems have a big impact on consumer behavior. Efficient labels provide succinct information about the content and therefore reduce the time and complexity of searching for the desired product [76]. In addition, labels with an environmental design positively influence consumer behavior when choosing and purchasing a food product [79].…”

Section: Packaging Designmentioning

confidence: 99%

Packaging Concepts for Ready-to-Eat Food: Recent Progress

Silberbauer

Schmid

2017

J Package Technol Res

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During recent years the market for convenience foods has grown rapidly. More and more consumers prefer ready-to-eat (RTE) products because of their advantageous minimal input of time and effort. The increasing awareness of health means there is a need for nutritious, high quality ready meals. Due to technological developments, the packaging industry is continuously coming up with innovative packaging. This is being driven by ecological challenges, policy, and consumer demands. However, only a few studies have hitherto been published on innovative packaging concepts for RTE food. The purpose of this review is to evaluate the status quo and recent progress in this area. It is important to understand the crucial factors for food packaging for RTE food, namely food safety and quality. Packaging concepts have focused on preventing microbial growth, so protecting consumers from food-borne diseases. Bio-based packaging materials such as polylactic acid and chitosan have limited mechanical properties. The use of nanomaterials or natural essential oils to replace synthetic additives could alleviate this. The combination with modified atmosphere packaging showed improvements and prolongation of the shelf life.

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“…The market share of lamb's lettuce ( Valerianella locusta L.), also known as corn salad, is growing among leafy vegetables, especially for its nutritional value, and for its pleasant sweet taste and soft texture . It is one of the most promising minimally processed products (ready to eat), with a steady upward trend of purchases observed on the Italian market . Lamb's lettuce is an annual plant that belongs to the Valerianaceae family, and grows wild in the Nantes region of France, which is also specialized in its production .…”

Section: Introductionmentioning

confidence: 99%

Effect of organic agronomic techniques and packaging on the quality of lamb's lettuce

et al. 2018

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Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies

Cited by 56 publications

References 91 publications

Visual elements of packaging shaping healthiness evaluations of consumers: The case of olive oil

Visual elements of packaging shaping healthiness evaluations of consumers: The case of olive oil

Packaging Concepts for Ready-to-Eat Food: Recent Progress

Effect of organic agronomic techniques and packaging on the quality of lamb's lettuce

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