“…The overwhelmingly prevalent dependent variable employed in previous empirical studies is successful funding of projects, whilst the dominant analytical methods are linear and logistic regression (Deng et al, 2022). Numerous recent studies have taken a more holistic view of the corpus of previous research into crowdfunding success factors, including via IMDS 124,3 meta-analysis (Geiger and Moore, 2022;Li et al, 2022) and literature reviews (Deng et al, 2022;van Tuenenbroek et al, 2023;J aki et al, 2022;Shneor and Vik, 2020). Success factors are many and varied but can generally be broken down into those related to characteristics of the concept, project and project campaign, factors focusing on the creator/initiator/fundraiser, project listing-related factors (including soft and hard information such as metrics, text, images, and videos), factors related to backers/supporters/donors/investors/funders, and factors related to the platform/network.…”