The context of third world tourism marketing

Echtner, Charlotte M.; Prasad, Pushkala

doi:10.1016/s0160-7383(03)00045-8

Cited by 239 publications

(195 citation statements)

References 13 publications

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“…Indeed, there has been a proliferation of tourism research that has adopted postcolonial perspectives (Caton & Santos, 2008;d'Hauteserre, 2011;Echtner & Prasad, 2003;Hall & Tucker, 2004;Jacobs, 2010;Phillips, 2008;Tucker, 2010;Tucker & Akama, 2009;Wearing & Wearing, 2006). Both authors of this paper have also been significantly influenced in our Similarly, Gayatri Spivak has drawn on the work of Karl Marx and Jacques Derrida in her articulations on the 'subaltern.'…”

Section: From Postcolonial To Decolonial Thinkingmentioning

confidence: 89%

Tourism and decolonisation: Locating research and self

Chambers

Buzinde

2015

Annals of Tourism Research

237

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This paper critically explores decolonial theory and its relevance for tourism studies. We suggest that while postcolonial and related critical theoretical perspectives furthered understandings of the consequences of colonisation, such critical theorising has not provided an epistemological perspective of tourism which legitimises the cosmologies of, and actively empowers, traditionally marginalised groupings. We review published tourism research which adopts critical and postcolonial perspectives, and argue that while these have been valuable in terms of exposing the existence and effects of dominant discourses and practices in tourism, their emancipatory objectives are limited because tourism knowledge is still predominantly colonial. Epistemological decolonisation is thus presented as a more radical project which can provide an 'other' way of thinking, being and knowing about tourism.

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Section: From Postcolonial To Decolonial Thinkingmentioning

confidence: 89%

Tourism and decolonisation: Locating research and self

Chambers

Buzinde

2015

Annals of Tourism Research

237

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“…La dimension de la destination (marketing et communication touristique) constitue un autre objet d'intérêt de l'analyse sémiologique : quelles sont les représentations associées aux mythes dans la promotion touristique concernant des pays en développe-ment (Echtner, 2003) ? Comment les touristes construisent-ils leur perception de la destination à partir d'un imaginaire mythique (Gao et al, 2012) ?…”

Section: Pertinence De L'analyse Sémiologique Et Mythologique En Tourunclassified

Discours publicitaire et mythologie touristique

Kadri

2013

teoros

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Le voyage organisé ou le « tout inclus » joue un rôle paradoxal dans la dynamique unissant le tourisme et la société. En effet, malgré les critiques sévères évoquées à son endroit, cette forme de tourisme continue néanmoins de diffuser au travers d’un discours publicitaire une image idyllique du voyage, fondée sur la mythologie. Quelle lecture peut-on faire de cette mythologique touristique ? À partir d’un corpus constitué des brochures publicitaires du Club Med publiées dans les décennies 1990 et 2000, cet article a pour objectif de présenter une analyse des mythes en tourisme, dans le sillage de l’approche sémiologique de Roland Barthes et de l’approche anthropologique de Perrot etal. (1992). Il s’agit plus particulièrement de dévoiler comment l’organisation touristique construit un système second, à la fois parasite et mythique, à travers son discours et ses images qui relèvent « du langage de la culture dite de masse », afin d’établir une relation étroite entre le touriste-consommateur, la marque (Club Med) et la destination touristique.

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“…Such untouched or pure nature is, however, there for tourists to discover and admire (Nelson, 2005). In their analysis of Third World marketing for tourists, Echtner and Prasad (2003) identify two different kinds of 'pure nature'. Sea/sand destinations are presented as pristine, lush tropical areas, whereas the "pristine nature in frontier destinations is not harmless and soft (as in sea/sand countries) but described as wild and savage" (Echtner & Prasad, 2003;666).…”

Section: Otheringmentioning

confidence: 99%

“…In their analysis of Third World marketing for tourists, Echtner and Prasad (2003) identify two different kinds of 'pure nature'. Sea/sand destinations are presented as pristine, lush tropical areas, whereas the "pristine nature in frontier destinations is not harmless and soft (as in sea/sand countries) but described as wild and savage" (Echtner & Prasad, 2003;666). These two types of destinations each require their own specific narratives, not just describing nature but also describing the local people and possible attractions for tourists.…”

Section: Otheringmentioning

confidence: 99%

Guidebooks and the Representation of 'Other' Places

Gorp¹

2012

Strategies for Tourism Industry - Micro and Macro Perspectives

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The context of third world tourism marketing

Cited by 239 publications

References 13 publications

Tourism and decolonisation: Locating research and self

Tourism and decolonisation: Locating research and self

Discours publicitaire et mythologie touristique

Guidebooks and the Representation of 'Other' Places

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