The consumption of organic foods by the student population in the Republic of Serbia

Abstract

The beginning of the 21st century has noted a change in the attitude of modern man towards health and the pursuit of a healthy lifestyle. Thus, particular emphasis is placed on the importance of a healthy diet and a healthy lifestyle. The importance of nourishing nutrition and health-related issues has been recognized and raised on the state level. Thus, numerous national campaigns promote healthy nutrition aimed at improving the overall health of the nation. Health in general, as well as healthy eating habits, are today very important political and economic issues in developed countries. On the contrary, in underdeveloped countries, food shortage is not uncommon. The Republic of Serbia has high-quality and healthy food, but consumer awareness regarding this issue is insufficiently developed. The aim of this paper is to determine the level of the consumption of organic foods by the student population and the awareness of good nutrition and a healthy lifestyle. The research was conducted in the Danube Region within the Republic of Serbia.

Consumer behaviour in online shopping organic food during the Covid-19 pandemic in Serbia

“…The results of studies conducted in Malaysia showed that only 2.3% of respondents buy organic food using online shopping websites while the remaining 97.7% purchase organic food products from supermarkets, convenience stores, or other sources (Hasanov & Khalid, 2015). In the research that was conducted in Serbia in previous years (Stojić & Dimitrijević, 2020;Palić et al, 2019;Končar, 2019;Kranjac, Vapa-Tankosić & Knežević, 2017;Vlahović & Šojić, 2016), during the analysis of the sales channels through which consumers most often buy organic food, online shopping was not even examined. This indicates that this type of organic food purchase remains underdeveloped in Serbia.…”