The Consumer as Economic Voter

Purchase power: An examination of consumption as voting

“…Indeed, scholars increasingly see consumption as political (Micheletti and Follesdal 2007;Dickinson and Carsky 2005;Shaw 2007;Shaw, Newholm and Dickinson 2006;Soper 2007;Tormey 2007). Consumer voting, therefore, refers to actions taken by citizens in their role as consumers in response to particular aspects of the market system deemed inappropriate or unfair.…”

“…Consumer choices that seek to address issues of societal and individual concern in relation to consumption have been described as consumer votes (Dickinson & Carsky, 2005;Dickinson & Hollander, 1991;Shaw, Newholm, & Dickinson, 2006). Consumption-based voting can be witnessed in the established markets for products and services with clear pro-social agendas.…”

Evolutionary Economics, Responsible Innovation and Demand: Making a Case for the Role of Consumers

“…In a second step, we apply this model to an analysis of the creation and diffusion of responsible innovations. In this regard, it is important to note that the current model captures only parts of the consumers' demand-side responsibility, namely consumption as voting (Dickinson and Carsky 2005;Moraes et al 2011;Shaw et al 2006), 25 whereby consumers ultimately (collectively) select which innovations (e.g. new products or services) and firms (suppliers) remain in the market.…”

“…Lusch and Vargo 2006;Payne et al 2008;Senge and Carstedt 2001) and co-production (see also Coote 2011;Parks et al 1981) to user innovation or consumer innovation (von Hippel 1986(von Hippel , 2005von Hippel et al 2011) and consumption as voting (e.g. Dickinson and Carsky 2005;Moraes et al 2011;Shaw et al 2006). Hence, it is appropriate to start focusing more on the consumers' role(s) in innovation processes.…”

The Consumer’s Behavior in the Arms of Semiotics: New Revelations

“…In another shutter, Douglas and Isherwood considered that every individual is in fact his own myth. By his acts of consumption and the values which govern them, every consumer builds his own universe and his own meanings of which he is the only ambassador (Dickinson and Carsky, on 2005). The choice of a brand of car is not only subjected to the fact of filling the need to belong in a definite group; it is also a revealing act of an outfit of inter-subjective information on his tastes, family, career, village … " All the families possess a popular car, it is indispensable nowadays " ( Noura), " it is normal that we look all to have the last launched on the market car, later it is a question of financial means ", " the boss of my bank harasses me ceaselessly, he wants to convince me to apply for loan for the purchase of a new car, I do not know why he can t understand in which point I like my current car, it accompanied me in all the stages of my life, I am not still ready to change it " (Hanen), " the day of my marriage I insisted to use my own car in spite of the critics of my close relations and my wife's family, in fact, this car was the place of our first kiss and we wanted that it attends the happy end that knew our love story " (Wassim).…”