The Construction of Coffee Qualities: Geo-economics Crossroads between China and Vietnam

Abstract

This paper undertakes a comparative study of two rural mountainous areas participating in global agricultural markets while using, as an interpretative grid, the development of the quality of the products and spaces. We draw on contemporary analysis at the interface of food and agriculture systems through the example of coffee cultivation and consumption in two neighbouring countries: China and Vietnam. The purpose is to understand why these two provinces with similar historical dynamics have two radically different productions of coffee. While China produces Arabica coffee in limited volumes, Vietnam has over the past few decades become the world's second largest producer of Robusta coffee in response to the growing appetite for coffee in Asia. This paper adopts a multidimensional analysis of the quality of coffee based on the cultivation of the plant, the collective construction of quality, and the consumption of the beverage.

Exploring Ho Chi Minh City's Coffee Value Chain through the Unique Intersection of Specialty Coffee and Tourism

“…Robusta beans have long dominated the market because of their durability and high caffeine content (Jeszka-Skowron et al, 2020). However, rising demand for specialty coffee and a desire for diverse flavor profiles have led to increased Arabica bean farming in Vietnam (Azavedo, 2021;Fortunel et al, 2023). This movement is driven by a growing desire to taste new coffee flavors and experiences, as well as a recognition of the global market for Arabica beans in specialty coffee shops.…”

“…The Coffeehouse, known for its gorgeous décor and Vietnamese coffee, adds a unique touch by serving coffee ice cubes to reduce dilution and create a refreshing twist (Luu & Westh, 2023;Vann, 2006). Highlands Coffee, also known as Vietnam's Starbucks, has multiple outlets and offers consumers a comfortable environment to drink their coffee (Fortunel, 2023).…”