Exploring Ho Chi Minh City's Coffee Value Chain through the Unique Intersection of Specialty Coffee and Tourism
Kurniawan Arif Maspul
Abstract:The study dives into the thriving coffee culture of Ho Chi Minh City, Vietnam, and investigates its significant impact on tourism and economic growth. As the world's largest producer of Robusta coffee, Vietnam, notably Da Lat, has emerged as a global coffee production powerhouse, with an increasing emphasis on specialty coffee. The integration of coffee into tourism activities, as well as initiatives to improve quality and sustainability throughout the coffee value chain, demonstrate Vietnam's innovative appro… Show more
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