The Configuration of ‘Young’ Spaces in Brasil in the late 1960s: Pop Domesticity Through the Perspective of the Magazine Casa & Jardim

Abstract

The pop movement appeared in industrial Western societies as a manifestation of the urban youth culture. It is frequently associated with the worldwide behavioral revolution of the sixties. Part of the youth population used pop expressions with irreverent and strong visual impact as generation markers. This article affirms that pop artifacts of the 1960s and 1970s found in Brazilian interior decoration are part of the material culture of that period as included in domestic spaces designed for youth. We argue that pop artifacts and interior decoration in the country both expressed and shaped new behavioral patterns among young people. Our sources are particular representations of domestic spaces published in issues of the popular magazine Casa & Jardim.