This PhD thesis is the outcome of three intensive but stimulating years of research. These pages will present the "end product", but will fall short in describing the personal and professional development triggered by this remarkable journey. These pages hide a myriad of experiences, lessons and wisdom from colleagues, interviewees and friends, which make me still wonder why I am the only author on the front page. I would like to wholeheartedly thank my supervisors Claus Aage Grøn Sørensen and Frank Willem Oudshoorn for their valuable guidance, mentorship, and encouragement, which have been the essential ingredients allowing the completion of this remarkable journey. You have greatly steered my progress and have always provided me with the space required for expanding my scientific curiosity. I am also tremendously grateful to my "adopted" supervisor Henrik Moller from the University of Otago, whose wisdom, love for rigorous science and will to share, have definitely shaped me as a scientist. I am also very thankful for all knowledge exchanges and discussions with my various co-authors, including Andrew Barber, Evelien de Olde, and Hans Henrik Pedersen. I would like to express my sincere gratitude to the farmers and other stakeholders that generously participated in sharing their data, experiences and views. Without you, this research would not have been possible. I would like to thank Niels Clement Justesen and the Sønderjysk advisory service for sharing their knowledge. I also would like to thank Sustainable Wine-growing New Zealand for sharing their precious database. Furthermore, I would like to thank Ole Green for supporting the start-up of this project and believing in me, the Centre for Sustainability of the University of Otago and Jon Manhire from the Agribusiness Group for providing me a very warm and productive stay in New Zealand, and Soren Moller and Florence Bedoin for their assistance during the writing process. Finally, the sweetest of my thanks goes to my family and beloved friends for encouraging me and sharing with me all their unconditional love in this life journey.