The toxicity of 14 substituted anilines and 15 aliphatic alcohols was assessed by the electrorotation of yeast cells. Depending on the applied frequency, control cells exhibit both anti‐ and cofield rotation. From this spectrum, a frequency was selected at which untreated cells do not rotate, but impaired cells rotate with the field. The experimental spectra are fully in accord with theoretical models of the rotational response, calculated on the basis of changes in membrane permeability. High correlations exist between rotational data and physiological and biochemical end points (growth rate, plasma membrane ATPase, purine transport of yeast cells, and antihemolytic assays with human erythrocytes). A Quantitative Structure‐Activity Relationship analysis was made, whereby rotation data from 23 phenols were included. The effects of all chemicals on cell rotation could be predicted by their lipophilicity. Some residuals and deviations could be accounted for by the inclusion of molecular weight or connectivity in the analysis. 4‐Nitrophenol was an outlier, having an effect at least one order of magnitude higher than predicted, suggesting a specific toxic mechanism. Based on lipophilicity and rotation data, the antihemolytic effect on erythrocytes could be accurately estimated. © 1993 John Wiley & Sons, Inc.