The Commodifled Self in Consumer Culture: A Cross-Cultural Perspective

Murphy, Patricia Linda

doi:10.1080/00224540009600504

Cited by 17 publications

(6 citation statements)

References 11 publications

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“…Shopping is a leisure activity that shapes family life and identity (Allen, 1999;Belk, 1988;Crawford, 1992;De Vault, 2000;Lury, 1996;Murphy, 2000). Today, increasing numbers of people are shopping for their animals as a means of constructing pets as family members (Belk, 1988;Hirschman, 1994).…”

Section: Literature Reviewmentioning

confidence: 97%

It's a Dog's Life: Elevating Status from Pet to "Fur Baby" at Yappy Hour

Greenebaum¹

2004

Soc Animals

136

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Nonhuman animals always have played a significant role in people's lives. Lately, the technological and market economy has anthropomorphized dogs to human-like behavior, particularly to status of family member or child. This qualitative study expands upon the current studies on consumption and animals and society by exploring how human-canine relationships are anthropomorphized at the family excursion to "Yappy Hour" at Fido's Barkery. The type of person who attends Yappy Hour on a weekly basis has a unique and special type of connection with their dog that goes beyond most people's relationships with dogs.

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Section: Literature Reviewmentioning

confidence: 97%

It's a Dog's Life: Elevating Status from Pet to "Fur Baby" at Yappy Hour

Greenebaum¹

2004

Soc Animals

136

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“…The second definition refers to the consumer movements to protect their rights against the excesses of marketing (Kotler, 1972). The third definition refers to consumerism as a consumer ideology, which suggests that happiness and wellbeing can be achieved through suitable consumption (Murphy, 2000). Drucker's work (Drucker, 1954(Drucker, , 1977(Drucker, , 1978(Drucker, , 1980(Drucker, , 1986(Drucker, , 1988(Drucker, , 1989(Drucker, , 1993(Drucker, , 1999(Drucker, , 2001(Drucker, , 2002 has provided an insightful conceptual framework for management since his first publication.…”

Section: Resultsmentioning

confidence: 99%

Revisiting Drucker's theory

Yani-De-Soriano

Slater

2009

Journal of Management History

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Purpose -This paper sets out to review the business history of consumerism and to ask whether over-consumption is leading to an unacceptable level of inappropriate social behavior that is detrimental to both society and business. Design/methodology/approach -The paper reviews Peter Drucker's writings on management and explores the meaning of consumerism and how it could have led to the over-use of marketing. The paper discusses how the word "consumerism" has evolved and brings attention to the role of the internet in consumerism. It explains why poor knowledge management strategies are presenting a new set of challenges for business. Finally, it discusses the reasons why the balance of power between businesses and consumers needs to revert to a status of equilibrium. Findings -The paper contends that the growth of consumerism has led to the over-use of marketing and it explains why, in twenty-first century marketing, social responsibility should be extended to a wider group of stakeholders that includes government, businesses and consumers. Practical implications -The "consumer is king" concept has implications for management because of the emphasis businesses have placed on their customers. The paper asks managers to review their knowledge management systems and processes. Electronic document management systems (EDMS) and business process management systems (BPMS) will protect corporations from some of the cybercrime examples discussed here. Originality/value -The research reviews Drucker's work on knowledge management and asks why management continues to fail to implement appropriate knowledge-based systems for protecting their business.

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“…The Oxford English Dictionary (online version, defines commodification as the “action of turning something into, or treating something as, a (mere) commodity; commercialization of an activity, etc., that is not by nature commercial”. People adapt themselves to the conditions of neoliberal consumer cultures by viewing or conceiving of themselves “as objects or commodities” (Murphy, , p. 637). The commodification of self‐identity has become a pervasive feature of Western societies (Bauman, ; Williams, ).…”

Section: The Commodification Of Self‐identitymentioning

confidence: 99%

“…In a departure from this approach we take a macrosocial perspective by analysing the intersection between social psychological concepts of self‐identity with consumer culture and neoliberal political economy . The existing literature in social psychology on this topic (Breheny & Stephens, ; Kasser & Kanner, ; Leve, Rubin, & Pusic, ; Lunt, ; Lunt & Livingston, ; Miles, ; Murphy, ; Nafstad, Blakar, Carlquist, Phelps, & Rand‐Hendriksen, ) is limited in so far as it provides only a separate analysis of either consumer culture or neoliberalism, which this paper seeks to rectify.…”

Section: Introductionmentioning

confidence: 99%

Social Psychology, Consumer Culture and Neoliberal Political Economy

et al. 2017

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Consumer culture and neoliberal political economy are often viewed by social psychologists as topics reserved for anthropologists, economists, political scientists and sociologists. This paper takes an alternative view arguing that social psychology needs to better understand these two intertwined institutions as they can both challenge and provide a number of important insights into social psychological theories of self-identity and their related concepts. These include personality traits, self-esteem, social comparisons, self-enhancement, impression management, self-regulation and social identity. To illustrate, we examine how elements of consumer culture and neoliberal political economy intersect with social psychological concepts of self-identity through three main topics: 'the commodification of self-identity', 'social categories, culture and power relations' and the 'governing of selfregulating consumers'. In conclusion, we recommend a decommodified approach to research with the aim of producing social psychological knowledge that avoids becoming enmeshed with consumer culture and neoliberalism.Key Words: consumer culture, decommodification, neoliberalism, political economy, selfidentity. 1 The following analysis draws on material from the authors' book on social psychology and consumer culture (McDonald & Wearing, 2013). Consumer Culture & Neoliberal Political Economy 2 IntroductionConsumer culture has become a significant phenomenon in Western societies. Consumer items are viewed as "important and valuable in their own right" so that many people's lives revolve around the consumption of products, services and experiences that are mediated by the market (Ritzer, 2007, p. 164). As societal institutions, consumer culture and neoliberalism set many of the rules that both constrain and empower social behaviour (Binkley, 2014; Campbell, 2001; King & Pearce, 2010;Rose, 1996;1999), they provide society with "patterned, organised, and symbolically-templated 'ways of doing things'" (Jenkins, 2000, p. 10).Given the important role that consumer culture and neoliberalism play in people's lives, it stands to reason that these two institutions be analysed in relation to self-identity as 'social influence', broadly defined, is one of social psychology's main areas of research. Social psychology's reluctance to engage with societal institutions like consumer culture and neoliberalism is likely due to a perception that these are topics reserved for anthropologists, economists, political scientists and sociologists. In line with Parker (2015), we argue that engaging with insights across the broader social sciences can provide social psychology with a theoretical understanding of contemporary cultural, political and economic trends effecting society.Research on consumer culture in social psychology has typically taken a microsocial perspective, examining consumer behaviours such as product choice and decision making by focusing on individual social cognitions (e.g. Bagozzi, Gurhan-Canli & Priester, 2002; Kardes...

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The Commodifled Self in Consumer Culture: A Cross-Cultural Perspective

Cited by 17 publications

References 11 publications

It's a Dog's Life: Elevating Status from Pet to "Fur Baby" at Yappy Hour

It's a Dog's Life: Elevating Status from Pet to "Fur Baby" at Yappy Hour

Revisiting Drucker's theory

Social Psychology, Consumer Culture and Neoliberal Political Economy

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