“…11 Evidence also suggests associations between research commercialisation and data withholding, erosion of collaborative research relationships, reluctance to be involved in open science initiatives, overstated research results, premature implementation and use of health and medical services, erosion of public trust in research, skewed health policy, and even damage to the longterm economic contribution of university research. 12 Population health gains and commercial returns from biomedical research are declining, and leading experts have called for a "radical shift of life sciences funding priorities, away from the biomedical bubble and towards the social, behavioural, and environmental determinants of health". 13 These concerns are in addition to broader issues in health and medical research, where the role of public health research is undervalued, and the value of noninterventionist, non-clinical or population doi: 10.1111/1753-6405.12930 © 2019 The Authors Editorial approaches to health improvementincluding action on social determinants -are often ignored; despite the fact that such approaches may address health issues far more cost-effectively and effectively than biomedical approaches.…”