Abstract:Objective self-awareness theory has undergone fundamental changes in the 3 decades since Duval and Wicklund's (1972) original formulation. We review new evidence that bears on the basic tenets of the theory. Many of the assumptions of self-awareness theory require revision, particularly how expectancies influence approach and avoidance of self-standard discrepancies; the nature of standards, especially when they are changed; and the role of causal attribution in directing discrepancy reduction. However, several unresolved conceptual issues remain; future theoretical and empirical directions are discussed.
Article:The human dilemma is that which arises out of a man's capacity to experience himself as both subject and object at the same time. Both are necessary--for the science of psychology, for therapy, and for gratifying living. (May, 1967, p. 8) Although psychological perspectives on the self have a long history (e.g., Cooley, 1902;James, 1890;Mead, 1934), experimental research on the self has emerged only within the last 40 years. One of the earliest "self theories" was objective self-awareness (OSA) theory (Duval & Wicklund, 1972). OSA theory was concerned with the self-reflexive quality of the consciousness. Just as people can apprehend the existence of environmental stimuli, they can be aware of their own existence: "When attention is directed inward and the individual's consciousness is focused on himself, he is the object of his own consciousness--hence 'objective' self awareness" (Duval & Wicklund, 1972, p. 2). This is contrasted with "subjective self-awareness" that results when attention is directed away from the self and the person "experiences himself as the source of perception and action" (Duval & Wicklund, 1972, p. 3). By this, Duval and Wicklund (1972,chap. 3) meant consciousness of one's existence on an organismic level, in which such existence is undifferentiated as a separate and distinct object in the world.OSA theory has stimulated a lot of research and informed basic issues in social psychology, such as emotion (Scheier & Carver, 1977), attribution (Duval & Wicklund, 1973), attitude--behavior consistency (Gibbons, 1983), self-standard comparison (Duval & Lalwani, 1999), prosocial behavior (Froming, Nasby, & McManus, 1998), deindividuation (Diener, 1979, stereotyping (Macrae, Bodenhausen, & Milne, 1998), self-assessment (Silvia & Gendolla, in press), terror management (Arndt, Greenberg, Simon, Pyszczynski, & Solomon, 1998;Silvia, 2001), and group dynamics (Duval, 1976;Mullen, 1983). Self-focused attention is also fundamental to a host of clinical and health phenomena (Hull, 1981;Ingram, 1990;Pyszczynski, Hamilton, Greenberg, & Becker, 1991;Wells & Matthews, 1994).The study of self-focused attention continues to be a dynamic and active research area. A lot of research relevant to basic theoretical issues has been conducted since the last maj or review (Gibbons, 1990). Recent research has made progress in understanding links between self-awareness and causal attribution, the effe...