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One characteristic of men who sexually harass is that they are not aware that their actions are inappropriate or a misuse of their power (L. F. Fitzgerald, 1993a). We investigated the existence and automaticity of a mental association between the concepts of power and sex, and its consequences for sexual harassment tendencies. Using a subliminal priming paradigm, Experiment 1 demonstrated an automatic link between power and sex, and only for men high in the likelihood to sexually harass or aggress. In Experiment 2, male participants were unobtrusively primed with either power-related or neutral stimuli. For men likely to sexually aggress, but not other participants, attraction ratings of a female confederate were significantly higher in the power priming than the neutral priming condition.

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The authors propose a theoretical model of individual psychological reactions to perceived stigma. This model suggests that 2 psychological systems may be involved in reactions to stigma across a variety of social contexts. One system is primarily reflexive, or associative, whereas the other is rule based, or reflective. This model assumes a temporal pattern of reactions to the stigmatized, such that initial reactions are governed by the reflexive system, whereas subsequent reactions or "adjustments" are governed by the rule-based system. Support for this model was found in 2 studies. Both studies examined participants' moment-by-moment approach-avoidance reactions to the stigmatized. The 1st involved participants' reactions to persons with HIV/AIDS, and the 2nd, participants' reactions to 15 different stigmatizing conditions.